Nine local firms win waste awards
Publication Date: Wednesday Oct 9, 1996

BUSINESS: Nine local firms win waste awards

Companies reduced, reused, recycled and won a WRAP award

Seven Menlo Park companies and two Palo Alto firms have been recognized by the California Integrated Waste Management Board for their work to keep waste out of landfills.

They were among the 350 companies statewide that were recognized at the 1996 Waste Reduction Awards Program (WRAP) on Sept. 30. The waste management board is responsible for helping the state reach its legislative mandate to reduce the amount of garbage generated in 1990 by 50 percent in 2000.

Recycling is good for business as well as for the conscience, said Dawn Cavallaro, office manager of Menlo Atherton Plumbing Co., which won an award this year. "We don't have to pay dump fees," she said. "Also we get money back," about $100, when the company takes in a truckload of copper, stainless steel and cast iron pipes that can't be reused to a place that melts them down. "It's well worth the effort."

The other Menlo Park winners were Landec Corporation, FirePower Systems, Inc., Wellings & Co., Greenmail, Inc., Stone-Quarre Medical Claims Management, and Casey & Reitman Physical Therapy. In Palo Alto the winners were Hewlett-Packard California Analytical Division and Magic, a nonprofit organization that has salvaged practically everything it has.

Magic gets its furniture from the surplus supplies of companies like IBM, its computer equipment from people who have upgraded, its paper from printing shops with overruns, and clothing from friends "who wanted something more fashionable," said member David Schrom. "The inputs to this organization are largely waste," he said.

Magic also has a tree salvaging project, where members rescue fruit trees about to be destroyed in the Central Valley and give them to school children with a lesson on caring for them. In the last five years the group has redistributed 25,000 trees.

Magic began 24 years ago in Palo Alto, but heard about and applied for a WRAP award for the first time this year.

"This organization runs on trash, which is pretty easy to do in Palo Alto because there are lots of people that can afford and want the best," and give the discards to the group, Schrom said.

--Heather Rock Woods 

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