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Mobile app aims to bring more commerce to Palo Alto

Original post made on Apr 12, 2014

A fledgling Palo Alto startup is trying to tackle a difficult 21st-century challenge: bridge the ever-widening gap between local brick-and-mortar businesses and the booming world of mobile commerce.

Read the full story here Web Link posted Saturday, April 12, 2014, 9:03 AM


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Posted by Looking-At-The-End-Of-Brick-n-Mortar?
a resident of Another Palo Alto neighborhood
on Apr 12, 2014 at 11:13 am

There is going to be a never-ending competition for providing new services, linked to, or driven by, the Internet. Google has been experimenting with same-day delivery:

Web Link

which would tend you give customers a much wider selection of sources than a small downtown, like Palo Alto’s.

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Posted by Bunyipd
a resident of Adobe-Meadow
on Apr 12, 2014 at 11:18 am

Yawn.... Why does every two-bit app developer claim to revolutionize the way we (add insignificant task). I'm all about progress but really, the junk getting thrown out today is laughable. Let's get back to making something real, instead of selling platforms for marketing. Advertisments won't make the world go round. We need to build things. I for one cannot wait till this pseudo-tech crap implodes and people get realistic about technology. And unless your still a teen and don't understand how the world works, Facebook is an elaborate platform to derive your personal information and sell it to advertisers. No more, no less. Let's save our future generations by encouraging them to switch off Facebook for good. A fruitful campaign for all the organic do-gooders in the bay area.

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Posted by mistake
a resident of Downtown North
on Apr 12, 2014 at 7:21 pm

Making this app iphone-only is a huge mistake. The little screen on an iphone makes it too hard to see what you are buying and the text is too hard to read. Put this app on the web so I can read it from my laptop and I might try it.

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Posted by anne
a resident of Green Acres
on Apr 13, 2014 at 5:30 pm

Hmmm... I don't really want someone to take away my brick-and-mortar shopping experience, which is a nice real-world break. I want a personal assistant who will fix the 30% of things that develop problems within the warranty period, box them up, send them back, pick them up, call customer service, whatever - and instantly make the right one reappear at my doorstep without my having to pay extra for THAT.

Some common app where they would realize that crack in the plastic by the mic in my otherwise pristine and carefully handled iPad is a built-in problem (without having to go down to Apple and be told otherwise, only to find there are discussion threads where many, many people have had the same problem and most of them were treated better than I was).

See, most of these things that want to "revolutionize" come with an unspoken promise of indeterminate time cost for users. Tech companies need to start thinking about "Temporal Ergonomics" - how does what you are doing allow the ordinary person to have better control of their TIME overall, how does your product allow me to spend MY TIME the way I want to spend it?

Making it easier for me to have a backlog of things I have to return around town is not that helpful. Someone else does the shopping for me, the only part that's fun, I still have to deal with the returns. And updating the computer, keeping the mobile device backed up, keeping track of all those apps, etc. On balance, it's not a time saver.

Making all the companies produce a receipt, paper or e-receipt, with standardized information in some form (even if the rest of the receipt is whatever they want it to be), plus a scan bar to input all of it instantly and check it against the printed info, so that when I am doing my taxes, or medical bills, or wanting to return or fix something under warranty, I can eyeball all of them rapidly and find what I need -- or have Apps that handle all that electronically and instantly -- now THAT would revolutionize my accounting.

A tech company that finds a way to incentivize all companies adopting such a standard box of information on receipts (date, item, amount, business, in a standard font, etc.) without the government having to make a rule the way they had to to get us to all sign our checks in the same place for the banking industry -- even better.

Where's the business model in that? I don't know. There wasn't one in UPC codes, but the results were great for business. All I know is, I'm fed up with more complexity and time sinks. Start paying attention to giving me control of my time, NOT more stuff.

And maybe then I'd have a little more time to spend an afternoon at the store and look for those shoes I need. My loafers have holes in them!

The trouble is, all these tech companies fail to see how their products fit in the context of real people's lives! Who is doing the research and making the tools to allow companies with new products to better judge THAT, to judge Temporal Ergonomics? Again, that's what *I* would find revolutionary.

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Posted by bill
a resident of Crescent Park
on Apr 13, 2014 at 7:53 pm

The bar for being an "entrepreneur" just got lower.

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a resident of Community Center
on Apr 14, 2014 at 7:36 am

Too little, too late!

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Posted by Honor Spitz
a resident of another community
on Apr 14, 2014 at 11:02 am

Calm down everyone!! Its nice to have choices; there is no such thing as "one size fits all", and its likely that this new app and approach to shopping will find an audience. Hope so.

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Posted by Mark Pugner
a resident of Another Palo Alto neighborhood
on Apr 14, 2014 at 11:10 am

Nothing new here. This has been tried before with mixed success. Just another entrepreneur trying to use Palo Alto Online to promote their product.

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Posted by Save Menlo
a resident of Downtown North
on Apr 14, 2014 at 8:56 pm

Maybe the Save Menlo people could invest, because the way things are going they could use some people in Menlo After Dark

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Posted by Bored with online shopping
a resident of Another Palo Alto neighborhood
on Apr 15, 2014 at 1:35 pm

I HATE shopping online...REALLY HATE it. I enjoy shopping in stores, seeing merchandise, feeling fabrics, seeing actual colors, trying things on so I know they fit.

I HATE buying something and having it arrive wrong color, cheesey fabric, sleeves too short--so I have to repackage it and send it back. Ugh. I HATE buying food online. Groceries MUST be checked for quality.

I HATE all of the packaging material that accumulates from mail order deliveries. My shopaholic next door neighbor fills a bin with that crap every week.

Stores are handy when you need something in a pinch. Good stores have intelligent service people who can help you quickly find what you need. Good stores make returns and exchanges quick and easy. Online returns and exchanges can take many days. Good stores can help you get your purchase custom tailored.

YAWN! I'm bored with online shopping. The nerds have created a online world that feels comfortable for THEM. Shopping in the REAL world is more interesting, fun, and more efficient. The smart brick and mortar people invent shopping spaces in the real world that are interesting and SOCIAL places. They'll get my sales dollars.

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Posted by anne
a resident of Green Acres
on Apr 15, 2014 at 2:16 pm

@Bored with online shopping,

I still do it, but I'm with you. Ever since some of the brick and mortar stores started offering price matching, I find it easier to give them a call, ask them if they'll match a certain online price - usually they find it faster than I do - and have it the same afternoon.

I never buy camera equipment online anymore because of it. Keeble & Shuchat carries everything, I can look at it in the store, and I can buy accessories, get info, etc, all for the same price as online. And I don't have to plan ahead if I need an extra battery or whatever.

Some things, like party supplies/helium in tanks for balloons, or many personal care products, are actually consistently cheaper and easier to get in brick and mortar stores around here. It's easier to see what you're getting, read the ingredients, etc. And it's way more fun.

It's also possible to find amazing sale treasures in stores that are just hard to put in context online. I just bought some beautiful Land's End sweaters on clearance at the Land's End store in the Vallco Sears, originally almost $80 sweaters, very high quality (Land's End is already a great value to start) for $15 each, and some really nice turtlenecks for next year for $5. Even in the online clearance sections, it's impossible to get one-of's like that. I suspect one of the clearance sweaters was a display - who cares, it was $10 for a fine cotton cableknit, and it fit me! It was the only one. That's hard to do online.

And sometimes even if the store has a slightly higher price, I pay it anyway, depending. We bought a small pet recently, and the house and pet bedding were more expensive in the pet store, but I calculated in my mind the bottom line difference, and seeing as I had just gotten a way-better-cared-for pet in a store that specializes, than at the local big box, I figured the difference was well worth it.

Well that's my 2cents...