For: Dec 9 City Council TDM (trip reduction) Study Session
Dear Council and Planning Commission,
Topic: Research Park TDM within a free parking context
1. Almost every US job site that provides free employee parking has SOV (single occupancy vehicle) commute mode share of 75% or higher. In the entire free-parked US, there are only five companies (with exemplary TDM programs) below 75% SOV:
Google: 52% SOV
Microsoft Redmond: 60%
It will be game-changing if Council can increase the adoption of such exemplary TDM programs. The reason these programs are not widespread is because the annual cost-to-employer for an employee to undertake green commuting is high.
2. Combinations of parking charges and green commute incentives have proven effective. Stanford campus is a stellar example. Please consider collaborating on a "charges + incentives political viability study for major job centers" with Menlo Park, Mountain View, and Sunnyvale. Unilateral action by PA will produce a local commercial real-estate disadvantage. Collaboration avoids this issue.
91% of our 102M US commuters are provided with free parking.
Charges + incentives will reduce Research Park SOV mode share from 77% to 54%, yielding 6,000 fewer cars per weekday!
Details: Web Link