“Secret” Apple store taking shape … Apple’s newest and possibly grandest store, while still hidden from ground-level view by tall black sheeting, is taking shape on the west end of Stanford Shopping Center.

Although officials at both the mall and Apple’s Cupertino headquarters continue to be tight-lipped about the huge structure, construction is in full swing seven days a week, usually beginning at 7 a.m., according to a security guard at the site. A large crane towers above the single-story, 23-foot-tall store to carefully lift glass panels into place.

When asked about the status of the store last week, company spokesperson Michaela Wilkinson would say only: “We have made no announcement about a store at that location.” The identical statement was given to the Weekly one year ago, when the story first was printed about the 12,000-square-foot store beginning construction.

At that time, a source familiar with the project said that initial estimates were for a grand opening in November 2012. The apparent delays may be due to the sensitive glass design of the building.

“Apple is a great innovator of glass. The glass technique used in this building is very advanced. Unlike other materials, there is no forgiveness with glass. It has to be precise and must fit perfectly. There’s no margin of error. It’s a complicated process but will be well worth the time and investment to create the indoor/outdoor environment in the design of the building,” said the source, who would speak only under the condition of anonymity.

Although the project is obscured from shoppers in the mall, and even Google maps fail to yield clues since the satellite photo of the location has not been updated in more than a year, there is one way to see it, thanks to a creative Weekly reader. A two-story parking garage that faces Neiman Marcus makes for adequate viewing. Climb the 20 steps to the upper level to get a fairly unobstructed panorama of the sheer size and elegant design of the new Apple store.

Pizzeria Delfina to replace Empire Tap Room … The unexpected closing last month of the Empire Tap Room, a Palo Alto fixture for 21 years, has made way for a new restaurant. Pizzeria Delfina will move into 651 Emerson St. after remodeling.

The pizzeria has a long history in San Francisco. The original Delfina restaurant opened in 1998 in San Francisco’s Mission District; seven years later, Pizzeria Delfina opened next door. It became known for its Neapolitan-style, thin-crust pizza. In 2008, the second Pizzeria Delfina opened in Pacific Heights.

Palo Alto is the third location, and downtown Burlingame will be the fourth. Both Palo Alto and Burlingame are looking at late September/early October openings, according to Craig Stoll, who owns the restaurants with his wife, Anne. The couple also owns Locanda Osteria, a two-year-old Italian restaurant/bar on Valencia Street in San Francisco.

“We’ve been coming to Palo Alto for years and looking for locations for a restaurant, and then lo and behold, we got the call that Empire Tap Room was closing,” Stoll said. He plans to renovate the aging building. “But we don’t know to what extent yet. We’ll see what we can afford,” he said.

New breakfast option in Palo Alto’s Midtown … Midtown’s newest restaurant is ready to open. Owner John Hsu has pegged June 11 as the first day of business for The Palo Alto Breakfast House. He took over the Cafe Sophia spot at 2706 Middlefield Road and transformed the Afghani restaurant into a casual, colorful, light and airy space that will serve breakfast all day.

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16 Comments

  1. Thanks for that visualization link Louis. I’m sure at first glance this building looks slick … but Apple is really starting to become the MicroSoftosaur of its age.

    Instead of being new and avant-garde this is just another slick bad architectural steel and glass design – you might say Apple is stuck in a rut and cannot get out. The biggest monument to which is that white elephant monster yacht Steve Jobs commissioned.

    You would think they would learn that the all glass structures are nothing but a big greenhouse … kind of a tribute to climate change deniers. In addition to being destructive of the hearing of the employees who work in such environments it costs a lot to cool. The next decade will be the decade of Apple decline … if not the whole USA’s.

    No wonder we are so quick to bail out our “capitalists”, it is the only thing where we still have power, aside from our national white elephant military that we will be forced to use since we have put all our eggs is that basket. It is the nature of these corporate officers to take their employees down with them (ask former Sun Micro employees) and the nature of the military officers and politicians to take their countries down with them.

  2. Thanks for a good laugh. How nice to see that you continue to not have anything pleasant to say n this forum. Also good to know that you know whatbtheynhave apple store will be like even before itopens? Care to provide us with Amy stock market tips? ( I remember after Obamas election in 2008, someone predicted that the stock market would be at 3000 soon. Was that you also?

  3. > Crescent park known

    That’s not true is it, and other things. Sorry, don’t appreciate personal attacks and don’t have any market tips for you..

    I do have a tip for you though, try reading “Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America” by Barbara Ehrenreich.

    Have you actually gone to the Apple store? Do you know what level of noise creates hearing loss? Do you believe it is a positive thing to ignore that a company wants to put its employees and customers in such an environment, for no particular reason other than they think it’s cool?

  4. CPA you say:
    ” sorry, don’t appreciate personal attacks”

    But on this thread:
    http://www.paloaltoonline.com/square/index.php?i=3&d=1&t=21048
    You refer to a person in your neighborhood as an “ idiot”. Double standard?
    Have been to the new apple store– sound did not seem out of the ordinary. But if you want to make that claim about apple, provide some proof.
    Your word just does not cut it anymore? But as I said thanks for a good laugh

  5. CPUnknown … the quote of mine that you used to call me a hypocrite was ….

    > and some idiot in my neighborhood is burning something.

    “Some idiot” is not a personal attack. Referring to an unknown and unnamed person as an idiot is simply not a personal attack, but you taking a quote out of context and turning back at me is another personal attack … a dishonest personal attack.

    You’d have a much better laugh if you were able to laugh at yourself, it might show that you have an ounce of humility as well.

  6. Keep on spinning your “ idiot” comment to make it sound like you were not engaged n the activity that you are complaining about.
    And what in my post was a “ personal attack”– when I offered my opinion about your postings or questioned your comments about the apple store or asked if you had made a certain comment a few years back. Which was the “ personal attack”? I never calls you a hypocrite, I just asked if it was a double standard.
    So 3 conclusion:
    1 me thinks thou protests too much
    2 you are thin skinned
    3 you cannot stand opinions or comments that disagree with your own.

    And you are engaging in a dishonest personal attack by not getting my name right

    But thanks again for another good laugh

  7. The new Apple store on Univ. Ave. has horrible acoustics, no doubt by design, very careful innovative stylish very high tech design. The din of noise from conversations within that store spills onto the sidewalk. Walk by if you have not it’s quite remarkable, was that the desired affect? Is the point so you can have a loud conversation with yourself and not be heard?

  8. > Walk by if you have not it’s quite remarkable, was that the desired affect?

    You must work for marketing … what was such expert spin. Flip everything to the positive side and stick to it. I’d predict the noise in this style of store will be a legal issue at some point from Apple employees who spend a lot of time in these stores and suffer hearing loss.

    I wonder if Apple has ever monitored the noise level in these types of stores over a week of open time and I’d bet there are dangerous levels of noise enough to cause damage – of course that’s beside being an obstacle to customers who want to be able to perceive and process information. That would not even get the sound intensity that happens between people when they have to always shout at each other to be heard, that is a directed wave that is not picked up by a room monitor.

    If you read the book on Steve Jobs you know how precise he was about every details of these stores, and the fact is these stores are like a designed assault on your sense. While looking at all aspects of these stores anyone so picky would not have missed that, so it was probably decided on purposefully. Either that or once the decided on a “style” they stick with it no matter what and stopped paying attention to employees and customers.

    Anyway, I hope they check it out and do something about it when or if they notice a problem.

  9. The acoustics at the downtown Apple store is atrocious. Even if the sound level is below OSHA thresholds for hearing loss, being exposed to that kind of noise for long periods of time is unpleasant, recreates considerable stress and can be damaging to the sensitive high frequency spectrum of hearing. I don’t like shouting to be heard and it’s an unpleasant experience to go to the genius bar or take a class. I feel sorry for the employees. Hearing loss to acoustic trauma is cumulative and insidious and their young ears are probably being damaged, but aren’t aware of it yet. Apple should do the right thing and tone things down, but I’m sure they think creating a “buzz” is good for business.

  10. Neal said:
    > Apple should do the right thing and tone things down, but I’m sure they think creating a “buzz” is good for business.

    Almost certainly, read the Steve Jobs book by Walter Issacson and there is about a whole chapter, chapter 29, devoted to how picky Steve Jobs was about every even minute detail of how he wanted the stores to be.

    The other thing that I find not very nice about the downtown Apple Store is it’s lack of a public restroom. When a place has customers sitting for classes or one on ones for extended periods of time relegating them to the Starbuck’s restroom to me seems anti-social and not exactly customer-centric.

    It is so strange that this is such a tribute to the idea of engineering the people when Apple started out with that 1984 commercial and the image of empowering the individual … why 1984 won’t be 1984 … no … it will be delayed a bit, and oh – by the way grab a hearing aid. 😉

  11. Apple needs all the help it can get right now. I moved away from them and will never turn back. They really don’t care about anything other than sales. Innovation used to be a big goal, but not any more.

  12. To CrescentPark Anon, There ya go again! We are NOT Climate Change Deniers ( Please note subtle Nazi smearing hate speech).
    Global Warming is the Hoax foist on us all by the ever creative Leftists.
    Climate change has been with us for billions of years and will go on for millennia, long after the current hoopla is forgotten.

  13. John Galt said:
    > Climate change has been with us for billions of years

    Is that something Ayn Rand told you? LOL, we have not even been with us for billions of years. Modern humans are only around 200,000 years old.

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