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New Fresh And Easy in Mountain View.

Original post made by Shopper, Palo Verde, on Jan 12, 2012

Having received coupons in the mail and being in the area, I tried out the new Fresh and Easy Supermarket at Rengstorff/Middlefield.

Most of the produce was prepackaged, as was the deli items, meat and instore baked bread, but all looked great and the prices were very good. There was a good range of meals to take home and cook. There is a mixture of own brand and national brands on the shelves and also some useful and even a little unusual styled kitchenwares.

Although when I was there checkers were at all checkouts and the line moved quickly (it was not as long as it appeared as there was one line for all checkouts), but it appears that it will be self checkout only. The staff were all friendly and helpful.

I heard rumors that this chain was hoping to move into Edgewood Plaza and if they do I think they will be well received. It is ideal for a neighborhood supermarket, but nothing special for driving out of town for. Overall it reminds me of a Trader Joes or Wholefoods, but with national brands also. If you like those, you might like Fresh and Easy, but if you want to buy just one or two fresh rolls for lunch and choose how much produce you want to put into a bag, you might feel restricted.

Comments (4)

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Posted by Dog owner
a resident of Duveneck/St. Francis
on Mar 24, 2012 at 9:01 pm

Did you know that this is actually a British supermarket? It's owned by Tesco, Britain's biggest food retailer. The feel of the store is really very like being in a British supermarket. Web Link


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Posted by For Real
a resident of Jordan Middle School
on Mar 25, 2012 at 10:32 am

Fresh and Easy considered moving into Edgewood Market, but will not. The grocery store which will move in will be The Fresh Market: Web Link


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Posted by variety?
a resident of Old Palo Alto
on Mar 25, 2012 at 11:31 am

Do they only carry English-style foods? Or also ingredients for other cuisines?


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Posted by Shopper
a resident of Palo Verde
on Mar 25, 2012 at 3:14 pm

I have used this supermarket on several occasions and like the meat and bread in particular.

Is being owned by a British supermarket chain supposed to make any difference? It has a few British items in its international section (very similar to Piazzas) and has all the staples one would expect in an American local market catering to local demographics.


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