I worked as a marketing guy in some fairly well known corporations earlier in my career. If I had numbers like this, I would not even have asked for a meeting. It would have killed my career to ask for money with such findings. Actually, I would have asked for a meeting, with a request to kill the project or product concept.
CHRSA is in denial. This ain't gonna happen, and they flail around like some drowning swimmer. And I am not just talking about the SF Peninsula portion of the project. The entire concept makes no policy sense and is under the leadership that will be a failure in its implementation were it to come to pass.