Town Square

Post a New Topic

Study finds price of wine can affect its taste

Original post made on Jan 21, 2008

A bottle of wine's price tag can influence drinkers' palates, according to a new study by the Stanford Graduate School of Business and the California Institute of Technology.


Read the full story here Web Link posted Monday, January 21, 2008, 9:40 AM

Comments (2)

Like this comment
Posted by sally
a resident of Midtown
on Jan 21, 2008 at 9:56 am

"Eleven male graduate students at the California Institute of Technology participated in the study."

Caltech students are not very representative of the general population. If they repeated this study on people that actually enjoy (and can afford) nice wines, would they get the same result?


Like this comment
Posted by TJ Shopper
a resident of Another Palo Alto neighborhood
on Jan 21, 2008 at 11:10 am

Two Buck Chuck seems to prove this one, but its fans may now be doing the reverse psychology bit.


Sorry, but further commenting on this topic has been closed.

Burger chain Shake Shack to open in Palo Alto
By Elena Kadvany | 5 comments | 2,617 views

Eat, Surf, Love
By Laura Stec | 3 comments | 981 views

Couples: So You Married Mom or Dad . . .
By Chandrama Anderson | 0 comments | 969 views

The Cost of Service
By Aldis Petriceks | 2 comments | 605 views