What I find disingenuous about it is that it took place on the same day of MLK's "I Have a Dream" speech.
Beck made excuses about his very busy schedule, he did not know about the coincidence, but stuck to the date.
This guy lacks dignity. It is perfectly fine for him to have his minions on the Mall for an event. If he had any class, he would have changed the date, instead of having it take place on this day.