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Merchants seek to cash in on Internet chatter

Original post made on Nov 28, 2011

Recently, "daily deal" websites like Groupon and LivingSocial have dominated the online-marketing scene. But other entrepreneurs, such as the Palo Alto-based PunchTab, are betting on another model to help merchants leverage the Internet.

Read the full story here Web Link posted Sunday, November 27, 2011, 2:25 PM

Comments (6)

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Posted by Chris Zaharias
a resident of Crescent Park
on Nov 28, 2011 at 8:18 am

"You know when you go to your favorite restaurant and they have that little fish bowl" for a drawing of customers' business cards, Kumaran said. "We're trying to take that and apply it online."

Defensible startup business model?

A) Yes
B) No
C) Maybe

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Posted by advertising
a resident of Adobe-Meadow
on Nov 28, 2011 at 10:30 am

This is just a new form of advertising. Newspaper and phonebook ads are becoming much less effective, so businesses need to try something else.

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Posted by Local-Advertising-Goes-Digital
a resident of Another Palo Alto neighborhood
on Nov 28, 2011 at 1:58 pm

There will be any number of these services popping up for the foreseeable future .. before "consolidation" takes hold--

LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers:

Web Link

However, what is clear is that the paper-based news services had better start looking for something else to do .. as these various technologies mature, and take over ever-greater shares of local advertising dollars.

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Posted by advertising
a resident of Adobe-Meadow
on Nov 28, 2011 at 2:23 pm

Consolidation has been going on for a while. Remember when Google tried to buy Groupon (who foolishly turned them down)? A whole bunch of smaller internet advertising companies have already been bought up by big companies. Most startups no longer try to go public; they now try to create an innovative product that easily integrates with bigger services and hope to be bought out.

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Posted by startups
a resident of Crescent Park
on Nov 28, 2011 at 3:30 pm

Chris, that has got to be the most succinct comment I've seen in these forums!

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Posted by Downtown Girl
a resident of Downtown North
on Nov 28, 2011 at 8:48 pm

I like that they have matching shoes.

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