In the spirit of civic engagement, I believe what this city really needs is a good tag line. Something that really captures what this city is all about.
Just complete the sentence:
Palo Alto: The City That [insert rest tag line here]
Palo Alto: The City Where [insert rest of tag line here]
Perhaps we could even have a contest. Grand prize could be one years worth of free home delivery of the Sunday edition of the Palo Alto Daily News.