Redwood City news site launches this week | October 8, 2021 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - October 8, 2021

Redwood City news site launches this week

Embarcadero Media branches out with RWCPulse.com

by Palo Alto Weekly staff

A community news site covering Redwood City is making its debut this week, an expansion of Embarcadero Media, which publishes the Palo Alto Weekly, PaloAltoOnline.com, the Almanac and the Mountain View Voice.

Building on the independent media company's four decades of experience reporting on the Midpeninsula, the Redwood City Pulse will provide the city with professional journalism and community information.

"Redwood City is dynamic and growing, and we can think of no better place to engage with residents, business owners, nonprofits and government," said Bill Johnson, president and publisher of Embarcadero Media. "When so much is changing in a city, the role of journalism becomes all the more important in order to keep people informed and to be a conduit for helping them to get involved in what's happening in their community."

Veteran journalist Michelle Iracheta will serve as the Pulse editor. She comes to the Bay Area with more than eight years as a journalist, most recently working as a breaking news reporter for the Houston Chronicle. Her work also has taken her to newspapers in Hawaii, Las Vegas and Washington state.

"I'm incredibly excited to explore the Redwood City community and to be part of such a fantastic team here at Embarcadero Media," Iracheta said. "Embarcadero Media, with its commitment to unbiased, professional community news coverage across the Bay Area and its many journalism awards, proved to me, the Pulse could successfully expand into Redwood City and provide its residents with trustworthy, impactful, thought-provoking news."

Menlo Park native Leah Worthington joins Iracheta as the lead Pulse reporter. In her prior work covering the east bay, Worthington's written about everything from dementia and gene engineering to true crime and artificial intelligence. She also helped launch The Edge, a podcast about cutting-edge, often controversial, ideas in science, technology and society.

To get started, the Pulse team plans to put a special focus on education, housing, development and the city's redistricting plans, among other topics, in the coming months. The publication is digital only, with no print edition.

Although operating as part of a long-established media company, the Pulse has been given the charge of taking a fresh approach to digital journalism.

"Rather than simply replicating the model of other newspapers, we at the Redwood City Pulse have the unique opportunity to try something new — to grow and shape ourselves to meet the needs of Redwood City's residents and workers," Worthington said. "Everyone I've spoken with, from government officials to local activists, has already been incredibly forthright and welcoming, and I look forward to continuing to connect with our future readers and share their stories."

In addition to a website, the Pulse is producing a daily newsletter, Express, a free daily email that gives a quick rundown of the top stories and upcoming events. A Spanish-language version is planned; both Iracheta and Worthington are bilingual.

In the weeks leading up to the Pulse launch, Iracheta and Worthington have been meeting with as many local leaders and community members as possible. Embarcadero's marketing team has been connecting with key local business leaders, whose support in the form of institutional sponsorships will be important to the site's success, as will membership from readers.

"I've learned a great deal about Redwood City and its robust and diverse community through my many conversations with key community leaders," Iracheta said. "The city has changed dramatically in recent years through its collaboration with local nonprofits, various industry leaders and by being open to healthy public discourse. The city has welcomed new diverse voices to the council. It has acknowledged the rich history of the many cultures that contribute to its growth. I can't wait to continue learning about Redwood City in the coming months."

The public can reach Iracheta and Worthington at [email protected] Readers can sign up for the Express, the free daily newsletter, at RWCPulse.com.

Comments

Posted by Bystander
a resident of Another Palo Alto neighborhood
on Sep 30, 2021 at 11:15 am

Bystander is a registered user.

I welcome this and wish it the best of luck.

Having connections to Redwood City I have often wanted to get a local handle on news there and this will be very helpful.


Posted by felix
a resident of Another Palo Alto neighborhood
on Sep 30, 2021 at 3:16 pm

felix is a registered user.

Lucky RWC. Not only the weather best by government test, but a great community paper.
The relentless urge for mega development on its baylands needs constant coverage. The denial of sea level rise and destruction to wetlands begs for a good reporter.


Posted by Jennifer
a resident of another community
on Oct 3, 2021 at 7:38 am

Jennifer is a registered user.

Branching out and furthering your success... awesome! A win for the residents of RWC...


Don't miss out on the discussion!
Sign up to be notified of new comments on this topic.

Email:


Post a comment

In order to encourage respectful and thoughtful discussion, commenting on stories is available to those who are registered users. If you are already a registered user and the commenting form is not below, you need to log in. If you are not registered, you can do so here.

Please make sure your comments are truthful, on-topic and do not disrespect another poster. Don't be snarky or belittling. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

See our announcement about requiring registration for commenting.

Stay informed.

Get the day's top headlines from Palo Alto Online sent to your inbox in the Express newsletter.