Around Town | August 8, 2014 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - August 8, 2014

Around Town

HEY! NOT MY BARISTA ... Local coffee lovers likely rejoiced this week with the news that third-wave coffee pioneer Blue Bottle Coffee will be opening a cafe inside the historic Varsity Theatre on downtown Palo Alto's University Avenue. The cafe is part of a project backed by high-tech software company SAP that plans to transform the building, which opened as the theater in 1927, into a "working cafe" concept dubbed HanaHaus (read about it in the Upfront section of this paper). SAP provided the Weekly with a rendering of the cafe, including a barista counter manned by a hipster-looking man wearing a dark vest, tie and dark fedora. Soon after the image was posted on PaloAltoOnline, an urgent request came in from Blue Bottle to take the rendering down. That man is, in fact, a barista for Stumptown Coffee Roasters, a Blue Bottle competitor based in Portland, Oregon, Blue Bottle said. SAP had (unwittingly) chosen the gentleman for its mockup. The two companies are now working together on a new image. Perhaps they'll work it out over a cup of joe.

This story contains 721 words.

Stories older than 90 days are available only to subscribing members. Please help sustain quality local journalism by becoming a subscribing member today.

If you are already a subscriber, please log in so you can continue to enjoy unlimited access to stories and archives. Subscriptions start at $5 per month and may be cancelled at any time.

Log in     Subscribe


Sorry, but further commenting on this topic has been closed.