Local entrepreneurs use Kickstarter to get a foot in the door | July 26, 2013 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - July 26, 2013

Local entrepreneurs use Kickstarter to get a foot in the door

From marketing to troubleshooting, Palo Altans use platform for different ends

by Eric Van Susteren

Sydney Loew, an eighth-grader at The Girls Middle School, came up with the design for her cute animal pillows during a school entrepreneurship project last year, but when trying to turn the plush creatures into salable products, Sydney and her mother, Kris, faced a problem that even the savviest tech startups might be familiar with — how to simultaneously prove the product was marketable while offsetting the significant costs it would take to produce it.

This story contains 1298 words.

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Online Editor Eric Van Susteren can be emailed at evansusteren@paweekly.com.


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