A bookstore becomes a stage and gallery | April 2, 2010 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

Arts & Entertainment - April 2, 2010

A bookstore becomes a stage and gallery

Struggling in the recession, Know Knew Books tries to woo customers with concerts, readings, visual art

by Karla Kane

For 22 years, Know Knew Books on Palo Alto's California Avenue has been stuffed with used books of all shapes and sizes, along with CDs, records and assorted literary merchandise. Loyal customers drop by to browse and schmooze, but in these turbulent economic times, it isn't enough.

Since almost closing last fall due to financial hardship, owner Bill Burruss is trying something new: opening his shop to visual and performing artists and authors, with hopes of revitalizing the business. He says he wants to create a welcoming space for all types of community artists.

"The idea is to add more creativity to the store itself," he said.

Burruss says he hopes his art events will draw in store newcomers, potential buyers who will remember Know Knew Books when looking for reading material.

Sculptor Tom Franco (the brother of actors James and Dave, and son of children's-book author Betsy) grew up in Palo Alto in a family of Know Knew Books fans. Burruss credits Franco (and his Berkeley-based Firehouse Collective artist group) as a partner in the store's new artistic ventures.

"Tom's only 28 but he's very mature and energetic. He really came up with the idea last fall and I saw the potential there," Burruss said.

Franco first proposed that the bookstore host an evening of poetry and music by artists from his Berkeley collective. Burruss was skeptical when he learned the artists would be playing keyboards with their feet, he recalled, laughing. But ultimately the group's performance won him over.

Franco's Firehouse Collective supplies many of the colorful paintings and sculptures now decorating the store's walls and front window, giving it more of a gallery feel. He and his mother, whose newest book he illustrated, presented their work at the store on March 6, and the store also featured a window display of Betsy Franco's work.

"Tom and Bill have worked together to bring the store to life as a place people in the community can come together in creativity," Betsy Franco said. "Bill is so supportive of local art of all kinds: actors, writers, musicians, dancers. It's great."

There are unusual ongoing events, too. Since autumn, the store has hosted break dancers every third Saturday, and numerologist Michael Bisbiglia on the second Wednesday of each month. Ann Graff reads tea leaves monthly.

"It's sort of gaining speed; there's some pretty interesting stuff," Burruss said.

Local actor Gerry Hiken has performed monologues at the store, and Burruss hopes he'll do so every other week. Hiken's next appearance is set for April 10.

A father-and-son guitar and mandolin duo, and pianist Larisa Migachyov, have also performed, and soon Burruss plans to have "Lord of the Rings" animator and Menlo Park resident Patricia Hannaway in for a talk.

Couches have been installed at the store's front, encouraging the area as a hangout, while posters advertising upcoming events grace the door and window. And audience response has been positive.

"At Bill's events, the room is full. It's really evolved beautifully," Betsy Franco said.

The Franco family plans to remain involved with the store's artistic future, she said. "We've rallied around when Bill wanted to change the atmosphere of the store. That's a great thing that's happening there; it's very hopeful."

Burruss is also putting the word out that the store is available for reading and knitting groups, as well as musicians who want to jam. He says that because he's been hit by the recession, he's not able to pay the artists coming to his store. Rather, he relies on their desire for exposure and enthusiasm for sharing their art.

"I don't have any money but I'm pretty outgoing, so I just ask, 'Do you know anybody that ...? Would you like to ...?'" the gregarious Burruss said, adding that he always puts out a receptacle for donations and tips for the artists. Some have made several hundred dollars, he said.

Since almost closing, the store has been holding huge sales, marking down merchandise by as much as 50 percent, and has added toys, games and DVDs to its stock in another attempt to stay afloat.

"The economy, it's awful. I'm a pretty good business guy but I have no control over it," Burruss said. "But the community really came behind me," when he nearly sold the store in 2009, he added.

Burress said he hopes to be able to stay in town for years to come.

"I don't like the idea of not being in the community any more," he said. "To have a college town with no record store, no music store, only two used bookstores, it's weird to me, it doesn't compute."

Info: Know Knew Books is at 415 S. California Ave. in Palo Alto. Burruss can be reached at 650-326-9355 or info@knowknewbooks.com.

The next store event will feature monologues performed by actor Gerry Hiken, on Saturday, April 10, at 8 p.m.


Like this comment
Posted by Richard
a resident of Evergreen Park
on Apr 2, 2010 at 7:39 pm

The article "A bookstore becomes a stage and gallery" mentions an upcoming event involving Gerry Hiken at the Know Knew Books store on April 10. According to Bill, the owner of the store, this event has been canceled due to an illness. Mr. Hiken does intend to do a performance at a later date.

Like this comment
Posted by greedy landlords
a resident of Midtown
on Apr 2, 2010 at 7:59 pm

The reason that low overhead stores like this have such a hard time succeeding in Palo Alto is that greedy landlords are charging too much for rents. Even these days when so many storefronts are empty, landlords would rather keep them empty than lower their rents a little.

Like this comment
Posted by Bill Burruss
a resident of Old Palo Alto
on Apr 3, 2010 at 10:31 am

I hope that you all enjoy this awesome article. Gerry Hiken has to cancel until a later date due to illness. So no Gerry on April 10th. I'm sure he will recover and be performing his act in the near future. Please keep in touch. My thanks to all, and come by and introduce yourselves. Karla Kane rules...

Like this comment
Posted by Anita
a resident of another community
on Apr 4, 2010 at 6:14 pm

To know Bill, to know his store is a lifelong love affair. Bill can't help but provide a friendly environment. I have nothing but support and admiration for him, his work, friends and family. Continued success for another 22 years! If not, there's always Oregon =0)

Like this comment
Posted by Know some survivors
a resident of Midtown
on Apr 5, 2010 at 2:37 pm

Many of the institutions of retail in town are in locations owned by the business - they are their landlord, they are their management, they and 25% or more of their staff. Their health care funding is in the register, with their house payment and groceries.
Remember this for US when making buying decisions.

Like this comment
Posted by Know some survivors
a resident of Midtown
on Apr 5, 2010 at 2:39 pm

Sorry - s/b "they are 25% or more of their staff"

Like this comment
Posted by julia lazar
a resident of another community
on Apr 7, 2010 at 9:31 am

I've been to some great events there and always love to see the artwork and window display.
Keep going guys!
It's working....

Like this comment
Posted by A shout out to the community!
a resident of Gunn High School
on Apr 14, 2010 at 9:45 pm

Love to see the break dancers there kicking up the dust...keeps the place clean and fresh!!! Go dancers!!! Thank you Bill!

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