I recently wandered through an empty office on California Avenue: the place where my nonprofit Benetech had been located for over 20 years. This month, Benetech’s lease is up and the signs will come down soon.
Of course, the offices have been empty now for three years, since the start of the pandemic, but the bittersweet moment made me think back about the change I’ve seen over those two decades on California Avenue.
After 9/11, Benetech’s offices at Moffett Field were no longer usable for an organization working on assistive technology for people with disabilities and international human rights. The dot-com crash had created a rare opportunity by which we could afford to move to Palo Alto, where I lived. We could be next to the Caltrain, great for our employees with disabilities, and closer to our donors.
The space had been leased but never occupied by a dot-com flame-out. I remember the landlord begging us to not force her to throw away the brand-new cubicles and office furniture, since there was no market for these at the time. We were only too glad to say yes: Our tired old cubicles were ready to give up the ghost!
Then, as now, California Avenue was struggling. Offices were empty and retail space unfilled. We were even able to take over first-floor retail space for offices as we grew into being probably the largest employer in the Cal Ave commercial district, with over 50 employees.
We watched California Avenue evolve from a then-typical retail district with a mix of small local businesses into a district dominated by restaurants and gyms. We were there for the infamous Cal Ave Tree Massacre and for the broken glass sidewalks, which cut the feet of our employees' guide dogs.
Cal Ave was a terrific place to grow our nonprofit. We launched Bookshare, now the world’s largest online library for people who are blind, low vision or dyslexic, which has delivered tens of millions of accessible ebooks which can be spoken aloud, made larger, or turned into braille.
Our most popular program delivers books karaoke-style (follow the bouncing ball), which is the “killer app” for most students struggling with dyslexia. We have served more than a million people with disabilities, especially students, around the country and the world. Bookshare is widely used in the area’s schools, colleges and universities.
Our human rights team created Martus, the first secure application for human rights defenders, and incubated the Human Rights Data Analysis Group, the first big data group in the field. Team members even testified in genocide trials.
Those are just a few of the tech for good products we made while based on Cal Ave.
Changes in the tech industry impacted us as well. More and more of our technical people worked remotely, in Sonoma County or Sacramento, or even Wisconsin or Illinois. The Bay Area, and especially Palo Alto, became too expensive for our nonprofit wage scale, which couldn’t compete with the salaries and stock incentives paid by Facebook, Google and Apple.
The pandemic hit, and most of our team moved away when freed from the need to go into an office. As turnover occurred, new hires didn’t need to live in the Bay Area. The office remained empty, impossible to sublet. Finally, our lease with a wonderful family landlord (the Mefferts) expires this month.
I have a great deal of nostalgia for my old second floor office overlooking the bagel shop, but the story is not a sad one.
Benetech still thrives as a nonprofit with as many or more people, just distributed around the world. Any American student who needs an accessible book for school will still get it for free from the Bookshare online library. Benetech, while now virtual, remains proudly connected to its Palo Alto heritage, even if that’s by virtue of a post box at a mailing shop on El Camino Real.
My new nonprofit, Tech Matters, incubated at Benetech on Cal Ave, is now up to 30 people, but it’s no longer an office we share with Benetech, but instead another post box on El Camino!
While I miss Mr. Cho’s, Antonio’s Nut House, Keeble & Shuchat, and so many more longtime fixtures that have left, and I miss going there for work, Cal Ave is far more vibrant today than 20 years ago. I expect Cal Ave to continue to evolve, and look forward to what’s next.
Comments
Registered user
Another Palo Alto neighborhood
on Sep 9, 2023 at 1:40 am
Registered user
on Sep 9, 2023 at 1:40 am
Thank you for your work. As the parent of a dyslexic, I’m really grateful for what you accomplished.
I’d like to ask when someone is going to make technical books for dyslexics! Most work pretty well with text now but not math physics or engineering. I’m hoping you know of a resource or might consider developing it.
I’m also glad to know at least one company did something worthwhile there. It wasn’t just a coincidence that the longtime resident serving businesses were squeezed out when residents couldn’t get to their favorite businesses on Cal Ave when it became filled with office workers…
Registered user
Old Palo Alto
on Sep 9, 2023 at 1:17 pm
Registered user
on Sep 9, 2023 at 1:17 pm
Thanks, @SilverLinings! And your question is a good one. Technical books are the hardest to make accessible, especially compared to a novel.
Learning Ally (formerly Recording for the Blind & Dyslexic) worked on this challenge with technical volunteers, basically getting humans to help with this. I know the Bookshare team is working on applying AI technology to this, and hope they make some progress on this. The other thing Bookshare is doing is working with the publishers themselves to make their ebooks more accessible, which also should help.
Registered user
Old Palo Alto
on Sep 9, 2023 at 4:33 pm
Registered user
on Sep 9, 2023 at 4:33 pm
What a lovely article. My dad had his law offices on California Avenue for many years (near Mollie Stone and The Keystone). I miss going down California and seeing his offices--and also that yummy Mexican place just off California. And the German/Swiss place from the 70's. So many memories!
Registered user
College Terrace
on Sep 11, 2023 at 10:29 am
Registered user
on Sep 11, 2023 at 10:29 am
That is a nice article. I wish the "mastermind(s)" behind the numerous eyesores (most notably the miniature golf installation at the El Camino end of the avenue) had as positive a view of Cal Ave. Removing the trees was a lousy idea and there must surely be a more attractive approach to blocking off the street than what has been chosen. Palo Alto is lucky to be an attractive place, but recent decisions are chipping away at that. City Council: please put someone with an appreciation for Palo Alto in charge of our cityscape.
Registered user
Palo Alto High School
on Sep 11, 2023 at 11:02 am
Registered user
on Sep 11, 2023 at 11:02 am
I grew up here since the 1970s and yes, California Avenue was never vibrant, nor was University Avenue, they were both sleepy. I feel more safe at CA Avenue than downtwon and love that the street is blocked off. MJ Sushi on the next street over (Cambridge/El Camino) has outstanding food, the best around.
Per the first posting on dyslexia, my child had dyslexia and we tried tutors, etc. but found visual therapy at an optometrist in San Carlos and it solved the issue.
Registered user
Adobe-Meadow
on Sep 11, 2023 at 12:23 pm
Registered user
on Sep 11, 2023 at 12:23 pm
I got bagels and go to the Farmer's market on weekends. Eat in Mediterranean Wraps with friends.
Registered user
Mountain View
on Sep 11, 2023 at 7:55 pm
Registered user
on Sep 11, 2023 at 7:55 pm
That small Mexican restaurant off California the Liz mentioned was the Bobby Kennedy headquarters in June 1968. I biked over after school the day after the shooting - he was still alive, improbably - and every door in the place was wide open, not a soul there, and the wind had blown the flyers, bumper stickers and posters all in a jumble.
Registered user
Barron Park
on Sep 12, 2023 at 8:33 am
Registered user
on Sep 12, 2023 at 8:33 am
Perhaps I'm looking in a nostalgia-tinted rear view mirror, but the old Cal Ave seemed pretty cool. I saw fantastic shows at the Keystone like James Brown, Chris Isaak, and the Ramones (not on the same night - too bad!). I hung out at the corner bookstore, and the natural food store stayed open past 6pm. It was funky and fun.
As the first person in the country to request digital files 'at scale' from textbook publishers for disabled students (I worked for the California Community College system from 2002 to 2007), I visited Jim at Bookshare a few times and went out to lunch with some of the staff (I'm pretty sure I was the first person to suggest Bookshare hire someone from the publishing industry, which they did). I'm glad I was able to contribute to their early success.
Yes, California Ave at the turn of the last century seemed like a friendlier place and time. The signs may come down but the memories will linger.
Ps. How come I can't select Cubberley High School?! Erasure...