Arts

'We didn't rebound': After 10 years in Menlo Park, The Refuge will close on Friday

San Carlos and San Mateo locations will remain open

The pastrami burger with fries and a beer at The Refuge. Courtesy Mark Helsel.

The Refuge, home to Menlo Park's most renowned pastrami and Belgian beer offerings, will be closing its location there on Jan. 20, its owners announced on social media Jan. 11. The other locations in San Carlos and San Mateo will remain open.

In a recent interview, co-owners and married couple Matt Levin and Melanie Roth cited a number of reasons, mainly economic, for their decision.

"We didn't rebound," Roth said. "We just can't keep up."

The restaurant was hit hard by COVID-19 and closed down for about seven weeks at the start of the pandemic, she said. And while The Refuge received a PPP loan to help cover some of their losses, the economic recovery, especially in Menlo Park, hasn't been what they'd hoped. Among the ongoing problems are that customers remain anxious about eating indoors, costs are rising because of inflation and minimum wage increases, and the switch to hybrid employment schedules has meant fewer customers in town. That in turn has meant a huge hit to their lunchtime and happy hour business, they said.

Another obstacle, they say, has been having to work through third-party operators like Forkable, Doordash and Grubhub to fulfill catering orders, which charge significant fees on top of existing costs. "It's almost impossible to sell catered orders to companies without going through these middlemen," Levin said.

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"I feel like I'm Rip van Winkle," he adds. "I went to sleep and suddenly our concept is no longer a good concept for the times."

With the end of their lease approaching in Menlo Park, Roth said, it just didn't make sense to keep it. Menlo Park's downtown has been hit particularly hard compared to the other communities they operate in, and the vacant storefronts on Santa Cruz Avenue aren't helping to draw foot traffic their way.

The Toasted Slaw #19, a sandwich with pastrami, cold Swiss cheese and "crazy Russian" dressing on toasted rye. Courtesy Mark Helsel.

"We hadn't seen any indication that it was going to increase at all," Levin said.

The San Carlos and San Mateo locations will remain open, and Levin and Roth say there's plenty to draw their Menlo Park customers a few miles up the road to their other locations. The San Carlos location, their first, was featured on Guy Fieri's "Diners, Drive-ins and Dives" about 10 years ago, and the San Mateo location, situated in the Hillsdale Mall, is their newest. It has a large outdoor dining area with heaters, a canopy and lights to mitigate customers' indoor dining concerns.

"It's not like we're not busy," Levin said. "We're just not busy enough."

The Refuge, 1143 Crane St., Menlo Park, 650-319-8197; 963 Laurel St., San Carlos, 650-598-9813; and 66 31st Ave., San Mateo, 650-458-3044; Instagram: @refuge_pastrami.

Dig into food news. Follow the Peninsula Foodist on Instagram @peninsulafoodist and subscribe to the newsletter at paloaltoonline.com/express/foodist to get insights on the latest openings and closings, learn what the Foodist is excited about eating, read exclusive interviews and keep up on the trends affecting local restaurants.

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Kate Bradshaw
   
Kate Bradshaw reports food news and feature stories all over the Peninsula, from south of San Francisco to north of San José. Since she began working with Embarcadero Media in 2015, she's reported on everything from Menlo Park's City Hall politics to Mountain View's education system. She has won awards from the California News Publishers Association for her coverage of local government, elections and land use reporting. Read more >>

Follow Palo Alto Online and the Palo Alto Weekly on Twitter @paloaltoweekly, Facebook and on Instagram @paloaltoonline for breaking news, local events, photos, videos and more.

'We didn't rebound': After 10 years in Menlo Park, The Refuge will close on Friday

San Carlos and San Mateo locations will remain open

by / TheSixFifty.com

Uploaded: Wed, Jan 18, 2023, 8:53 am

The Refuge, home to Menlo Park's most renowned pastrami and Belgian beer offerings, will be closing its location there on Jan. 20, its owners announced on social media Jan. 11. The other locations in San Carlos and San Mateo will remain open.

In a recent interview, co-owners and married couple Matt Levin and Melanie Roth cited a number of reasons, mainly economic, for their decision.

"We didn't rebound," Roth said. "We just can't keep up."

The restaurant was hit hard by COVID-19 and closed down for about seven weeks at the start of the pandemic, she said. And while The Refuge received a PPP loan to help cover some of their losses, the economic recovery, especially in Menlo Park, hasn't been what they'd hoped. Among the ongoing problems are that customers remain anxious about eating indoors, costs are rising because of inflation and minimum wage increases, and the switch to hybrid employment schedules has meant fewer customers in town. That in turn has meant a huge hit to their lunchtime and happy hour business, they said.

Another obstacle, they say, has been having to work through third-party operators like Forkable, Doordash and Grubhub to fulfill catering orders, which charge significant fees on top of existing costs. "It's almost impossible to sell catered orders to companies without going through these middlemen," Levin said.

"I feel like I'm Rip van Winkle," he adds. "I went to sleep and suddenly our concept is no longer a good concept for the times."

With the end of their lease approaching in Menlo Park, Roth said, it just didn't make sense to keep it. Menlo Park's downtown has been hit particularly hard compared to the other communities they operate in, and the vacant storefronts on Santa Cruz Avenue aren't helping to draw foot traffic their way.

"We hadn't seen any indication that it was going to increase at all," Levin said.

The San Carlos and San Mateo locations will remain open, and Levin and Roth say there's plenty to draw their Menlo Park customers a few miles up the road to their other locations. The San Carlos location, their first, was featured on Guy Fieri's "Diners, Drive-ins and Dives" about 10 years ago, and the San Mateo location, situated in the Hillsdale Mall, is their newest. It has a large outdoor dining area with heaters, a canopy and lights to mitigate customers' indoor dining concerns.

"It's not like we're not busy," Levin said. "We're just not busy enough."

The Refuge, 1143 Crane St., Menlo Park, 650-319-8197; 963 Laurel St., San Carlos, 650-598-9813; and 66 31st Ave., San Mateo, 650-458-3044; Instagram: @refuge_pastrami.

Dig into food news. Follow the Peninsula Foodist on Instagram @peninsulafoodist and subscribe to the newsletter at paloaltoonline.com/express/foodist to get insights on the latest openings and closings, learn what the Foodist is excited about eating, read exclusive interviews and keep up on the trends affecting local restaurants.

Comments

dontliveinCA
Registered user
another community
on Jan 18, 2023 at 11:21 am
dontliveinCA, another community
Registered user
on Jan 18, 2023 at 11:21 am

Only been to the San Carlos location....love love love their Reuben Pastrami sandwich.....the best!


Chip
Registered user
JLS Middle School
on Jan 18, 2023 at 6:25 pm
Chip, JLS Middle School
Registered user
on Jan 18, 2023 at 6:25 pm

The Menlo site was not appealing. I tried it once. Narrow, dark, claustrophobic interior & no afternoon sun on the dinky sidewalk area (wrong side of the street) so it's always chilly. I go to San Carlos where the noise level inside is too high with blaring TVs but at least there's some natural light & the patio is comfortable. Tip to owners: don't pick an east-facing location.


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