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Punching bags, kettlebells and Hawaiian vibes: Boxing gym set to open on Cal. Ave.

Nito Boxing to take over former Keeble & Shuchat building that recently housed Amity CrossFit

Nito Boxing will open in January 2023 at a building that formerly housed Keeble & Shuchat Photography's rental operation and more recently served as a location for Amity CrossFit. Photo by Gennady Sheyner.

Nito Boxing, the newest gym looking to entrench itself on California Avenue's "Fitness Row," has a grand vision for its new location.

It includes a full-size boxing ring, a wide range of fitness classes, a full suite of treadmills, weights, punching bags and other gym equipment and a recovery center equipped with a hyperbaric oxygen therapy chamber, compression therapy, a sauna, an ice-plunge bath and cryotherapy, which is also known as cold therapy.

Nito Boxing also plans to bring some Hawaiian flavor to the location at 261 California Ave., said Mark Fragoza, project development manager at Nito Boxing. The company, which currently operates two locations in Hawaii, plans to festoon the building next to Raw Smoke Shop with art celebrating Hawaii's surf culture, he said.

The grand plans belie the company's humble roots. Founded by Carlos Nito Tangaro, a boxing trainer whose career included a stint as a training partner to world champion Manny Pacquiao, the company began in a 10x10 storage area in Hawaii, Fragoza said. Its space was largely limited to a boxing ring and its operation consisted of few trainers working with local kids.

As its earliest customers blossomed into professional fighters, the company attracted new customers, including local surfers and skateboarders looking to stay fit, he said. Nito Boxing opened two small gyms in Oahu: one in Waipahu in 2016 targeting competitive boxers and another in 2019 in Kahala catering to the casual fitness enthusiast.

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Now, Nito Boxing is planning a huge mainland expansion with a goal of opening 100 gyms over the next five years. The Palo Alto gym, which would be far larger than the two Hawaii studios, would aim to combine both functions and serve as a blueprint for future gyms, Fragoza said.

"Palo Alto is really for our casual fitness enthusiast," Fragoza said. "You don't have to like boxing. We'll have everything from boxing, kickboxing, jujitsu, HIIT (high-intensity interval training) classes and Olympic lifting classes. It will cater to everybody."

Nito Boxing's Palo Alto location is expected to include a full-size boxing ring, full suite of treadmills and a recovery center. Rendering courtesy Nito Boxing.

In planning its expansion, Nito Boxing considered numerous locations, including Sunnyvale, Mountain View and San Francisco. It ultimately settled on Palo Alto because the city resonated with its brand and its values, Fragoza said. It seemed to be the most health-conscious, he said, and company staff appreciated the character of the California Avenue business district.

"After we toured all of them, it just kind of had a big-city-and-a-small-town vibe all built into one," Fragoza said.

Visitors will be able to drop in on classes or buy memberships, with monthly packages going for $200 for those just interested in taking classes, $250 for classes and use of gym equipment and $299 for classes, the gym and unlimited access to the recovery room.

The gym will take over the one-story that housed Amity CrossFit before that studio moved to the Barron Park neighborhood in 2019. Prior to that, the building housed the rental operation of Keeble & Shuchat Photography.

Nito Boxing would be within a block of two other fitness fixtures: Pure Barre and PerformanceGaines. It will also include a retail component: a line of athletic clothing from its partner, RVCA. According to its application, this will be the first physical location to offer RVCA's full sports line.

Fragoza said Nito Boxing plans to open its studio in early January, with a grand opening planned for Jan. 7.

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Gennady Sheyner
 
Gennady Sheyner covers the City Hall beat in Palo Alto as well as regional politics, with a special focus on housing and transportation. Before joining the Palo Alto Weekly/PaloAltoOnline.com in 2008, he covered breaking news and local politics for the Waterbury Republican-American, a daily newspaper in Connecticut. Read more >>

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Punching bags, kettlebells and Hawaiian vibes: Boxing gym set to open on Cal. Ave.

Nito Boxing to take over former Keeble & Shuchat building that recently housed Amity CrossFit

by / Palo Alto Weekly

Uploaded: Wed, Dec 7, 2022, 9:26 am

Nito Boxing, the newest gym looking to entrench itself on California Avenue's "Fitness Row," has a grand vision for its new location.

It includes a full-size boxing ring, a wide range of fitness classes, a full suite of treadmills, weights, punching bags and other gym equipment and a recovery center equipped with a hyperbaric oxygen therapy chamber, compression therapy, a sauna, an ice-plunge bath and cryotherapy, which is also known as cold therapy.

Nito Boxing also plans to bring some Hawaiian flavor to the location at 261 California Ave., said Mark Fragoza, project development manager at Nito Boxing. The company, which currently operates two locations in Hawaii, plans to festoon the building next to Raw Smoke Shop with art celebrating Hawaii's surf culture, he said.

The grand plans belie the company's humble roots. Founded by Carlos Nito Tangaro, a boxing trainer whose career included a stint as a training partner to world champion Manny Pacquiao, the company began in a 10x10 storage area in Hawaii, Fragoza said. Its space was largely limited to a boxing ring and its operation consisted of few trainers working with local kids.

As its earliest customers blossomed into professional fighters, the company attracted new customers, including local surfers and skateboarders looking to stay fit, he said. Nito Boxing opened two small gyms in Oahu: one in Waipahu in 2016 targeting competitive boxers and another in 2019 in Kahala catering to the casual fitness enthusiast.

Now, Nito Boxing is planning a huge mainland expansion with a goal of opening 100 gyms over the next five years. The Palo Alto gym, which would be far larger than the two Hawaii studios, would aim to combine both functions and serve as a blueprint for future gyms, Fragoza said.

"Palo Alto is really for our casual fitness enthusiast," Fragoza said. "You don't have to like boxing. We'll have everything from boxing, kickboxing, jujitsu, HIIT (high-intensity interval training) classes and Olympic lifting classes. It will cater to everybody."

In planning its expansion, Nito Boxing considered numerous locations, including Sunnyvale, Mountain View and San Francisco. It ultimately settled on Palo Alto because the city resonated with its brand and its values, Fragoza said. It seemed to be the most health-conscious, he said, and company staff appreciated the character of the California Avenue business district.

"After we toured all of them, it just kind of had a big-city-and-a-small-town vibe all built into one," Fragoza said.

Visitors will be able to drop in on classes or buy memberships, with monthly packages going for $200 for those just interested in taking classes, $250 for classes and use of gym equipment and $299 for classes, the gym and unlimited access to the recovery room.

The gym will take over the one-story that housed Amity CrossFit before that studio moved to the Barron Park neighborhood in 2019. Prior to that, the building housed the rental operation of Keeble & Shuchat Photography.

Nito Boxing would be within a block of two other fitness fixtures: Pure Barre and PerformanceGaines. It will also include a retail component: a line of athletic clothing from its partner, RVCA. According to its application, this will be the first physical location to offer RVCA's full sports line.

Fragoza said Nito Boxing plans to open its studio in early January, with a grand opening planned for Jan. 7.

Comments

felix
Registered user
Another Palo Alto neighborhood
on Dec 7, 2022 at 1:26 pm
felix, Another Palo Alto neighborhood
Registered user
on Dec 7, 2022 at 1:26 pm

This is as depressing as it gets.
With all that’s known about brain health, boxing (and other high CTE inducing sports) should at the least be phased out by a rationale society. But no. Keep the gladiators at it.

Years ago, the city council chose not to ban gyms/workout businesses from Cal Ave., restricting them to side streets. So now there’s a gym at Birch, and soon
another across the street with boxing. This is Palo Alto - we should do better.


Online Name
Registered user
Embarcadero Oaks/Leland
on Dec 7, 2022 at 1:42 pm
Online Name, Embarcadero Oaks/Leland
Registered user
on Dec 7, 2022 at 1:42 pm

Just another reason to shop and dine elsewhere like Menlo Park and Los Altos where they still have stores worth browsing.


kimmy
Registered user
University South
on Dec 7, 2022 at 3:47 pm
kimmy, University South
Registered user
on Dec 7, 2022 at 3:47 pm

@Felix These fitness gyms are not for you. Clearly. Does not make it right for you to put them down. Be better. I can bet that you dont even have a fitness bone in you. Which is ok. Why comment on something you have know interest in. Shame on you. DO BETTER FELIX


Online Name
Registered user
Embarcadero Oaks/Leland
on Dec 7, 2022 at 6:28 pm
Online Name, Embarcadero Oaks/Leland
Registered user
on Dec 7, 2022 at 6:28 pm

Someone please explain why manicure and beauty salons are bad because their clients aren't out browsing nearby businesses during their appointments but gyms are good although their clients also inside during their workout sessions.

The city's recent studies of Cal Ave manicure salons had a bunch of us wondering where they all were. So I did a Google search for salons and saw the city and/or its retail consultant had incorrectly DOUBLED the number of salons EVEN when included streets near Cal Ave.

I wish the new business well but wonder A) Does anyone at City Hall ever get out of their offices before they recommend changes like restricting the number of salons, B) why they're studying non0existent problems and C) if they ever hire consultants with local knowledge?





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