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Guest opinion: The legacy of community media needs new life breathed into it to survive

Now-retired MidPen Media Center executive director Annie Folger, far right, observes a taping of "Talking with Henrietta" as volunteers Mike Alexander, center, Ori Gal, center right, and Alma Love, second from right, produce the show on Jan. 26, 2017. Photo by Veronica Weber.

On Aug. 26, Palo Alto Online published "Midpen Media Center changes leadership," an article about recent challenges at the media center, including the departure of the executive director. Supporting information is needed. To read the piece, it is possible to imagine Midpen Media Center to be about 5 years old, notwithstanding the lead photo — dated 2015, before outgoing Executive Director Keri Stokstad arrived and well before interim Executive Director Chuck Alley joined the board.

Nancy Brown is a former Midpen Media Center employee with 22 years at the station. Courtesy Nancy Brown.

Allow me to share some of Midpen's history with you. Midpen Media began as MPAC (Mid-Peninsula Access Corp.) around 1990, with one cable channel, and grew to run six channels as Mid-peninsula Community Media Center and now Midpen Media. Its crews recorded and archived public meetings in East Palo Alto, Menlo Park, Redwood City, Palo Alto and beyond, sending government activity into our living rooms via cable TV. By 2015, Midpen Media was a thriving community media center, with 50-odd staff members, hundreds of active volunteers and an amazing array of community producers, who made programming almost every night of the week.

From the beginning, its mission included an educational component, which is a basic element of public access in the U.S. Midpen helped local schools set up video capabilities. Members of the public came to Midpen year after year to learn the nuts and bolts of creating a non-commercial television program — how to take an idea from vision to implementation in a professional studio (or in the field). Students operated the equipment, and quite a few became multiyear volunteers. Some of them became paid producers and crew, expanding Midpen's Pro Services division. The diversity of programming was stunning. Most of it was intensely local, spanning topics from art to sports to music to politics. Collaborations were forged between Midpen and community organizations.

On one hand, Midpen was no match for commercial media's deep pockets, and on the other, commercial media could not serve the community's interests in the same intimate fashion. Midpen — a nonprofit 501(c)(3) — struggled to stay relevant and financially healthy. Media formats evolved, and individuals began to shoot video using cellphones. But a cellphone is not a replacement for hands-on teamwork opportunities for youth or disabled volunteers. A phone doesn't cover local events like the mobile TV van was able to do. Midpen Media Center was fundamentally a face-to-face laboratory of community involvement. It attracted audiences to watch screenings, celebrate local heroes, participate in live studio productions, meet up with other media-makers to share ideas, and learn about their neighbors, political candidates and leaders. It was a hidden gem in our midst. I use the past tense, because while Midpen Media by 2015 had been voted "Best Media Center in the Nation" multiple times, it eventually lost that title and more.

Midpen lost its longest-serving Executive Director and co-founder, Annie Folger, to retirement in 2017. Deep structural change is not always evident. It took time for the overarching vision to lose focus. Sometimes it wasn't clear why long-term goals eroded. Strategic planning stalled. Leadership seemed to be missing in action. Key programs disappeared, including the popular Zoom In Collaborative. While financial problems increased, an aura of mistrust and paranoia crept in.

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Then another loss occurred. COVID-19 did not shut down the center, but the doors of the studio were closed. Pro Services, a vital revenue stream, stopped functioning. Online productions took over, but too slowly. Support for new strategies wasn't strong enough. Staff wondered why. Midpen told its core employees the Center had a year to turn financial problems around, but three months later, most of the full-time staff were terminated. Alternative cost-saving measures could have avoided the cuts, but were not chosen. Vital talent was simply forced out, and when they left, institutional memory abruptly died, important technical expertise disappeared and community ties dissolved. The removals targeted long-term employees, while more recently hired administrative personnel remained, presumably at their full salaries.

Alarm spread through the large community of volunteer producers and crew, who protested losing reliable people and procedures. Who would run Midpen now? Discontented staff members left in frustration, or were simply dropped with no explanation. Community producers retreated. One might ask whether the pandemic provided an excuse to quell dissent, or evade responsibility for failure.

This writer came to the organization in the late 1990s. The history you read here is from personal memory. Many locals may add their stories because Midpen Media was an active force in their lives. From election debates to storytelling events to dance parties, the community contributed to and was enriched by the Midpeninsula's public access cable station, specifically its people.

A handful of staff and volunteers are what's left of Midpen. It needs life breathed into it to survive and hopefully thrive again. I believe this can happen if community members donate their time and dollars, their ideas and moral support. People also can show support by speaking during the public comment period during the organization's board meetings. (The next meeting is on Nov. 14. Zoom instructions should be announced three days prior, at midpenmedia.org.)

Here's hoping you will get out of it what you put into it, as so many people have for the past 30-odd years.

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Nancy Brown is a former Midpen Media Center employee with 22 years at the station. She taught classes, produced a local public affairs series, edited countless cable programs and participated as crew member in every capacity, both in and out of the studio. Nancy strongly believes in public media, especially the type that is produced by and for the local community. She can be reached at nbbro@yahoo.com.

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Guest opinion: The legacy of community media needs new life breathed into it to survive

by Nancy Brown / Contributor

Uploaded: Sun, Oct 23, 2022, 7:32 am

On Aug. 26, Palo Alto Online published "Midpen Media Center changes leadership," an article about recent challenges at the media center, including the departure of the executive director. Supporting information is needed. To read the piece, it is possible to imagine Midpen Media Center to be about 5 years old, notwithstanding the lead photo — dated 2015, before outgoing Executive Director Keri Stokstad arrived and well before interim Executive Director Chuck Alley joined the board.

Allow me to share some of Midpen's history with you. Midpen Media began as MPAC (Mid-Peninsula Access Corp.) around 1990, with one cable channel, and grew to run six channels as Mid-peninsula Community Media Center and now Midpen Media. Its crews recorded and archived public meetings in East Palo Alto, Menlo Park, Redwood City, Palo Alto and beyond, sending government activity into our living rooms via cable TV. By 2015, Midpen Media was a thriving community media center, with 50-odd staff members, hundreds of active volunteers and an amazing array of community producers, who made programming almost every night of the week.

From the beginning, its mission included an educational component, which is a basic element of public access in the U.S. Midpen helped local schools set up video capabilities. Members of the public came to Midpen year after year to learn the nuts and bolts of creating a non-commercial television program — how to take an idea from vision to implementation in a professional studio (or in the field). Students operated the equipment, and quite a few became multiyear volunteers. Some of them became paid producers and crew, expanding Midpen's Pro Services division. The diversity of programming was stunning. Most of it was intensely local, spanning topics from art to sports to music to politics. Collaborations were forged between Midpen and community organizations.

On one hand, Midpen was no match for commercial media's deep pockets, and on the other, commercial media could not serve the community's interests in the same intimate fashion. Midpen — a nonprofit 501(c)(3) — struggled to stay relevant and financially healthy. Media formats evolved, and individuals began to shoot video using cellphones. But a cellphone is not a replacement for hands-on teamwork opportunities for youth or disabled volunteers. A phone doesn't cover local events like the mobile TV van was able to do. Midpen Media Center was fundamentally a face-to-face laboratory of community involvement. It attracted audiences to watch screenings, celebrate local heroes, participate in live studio productions, meet up with other media-makers to share ideas, and learn about their neighbors, political candidates and leaders. It was a hidden gem in our midst. I use the past tense, because while Midpen Media by 2015 had been voted "Best Media Center in the Nation" multiple times, it eventually lost that title and more.

Midpen lost its longest-serving Executive Director and co-founder, Annie Folger, to retirement in 2017. Deep structural change is not always evident. It took time for the overarching vision to lose focus. Sometimes it wasn't clear why long-term goals eroded. Strategic planning stalled. Leadership seemed to be missing in action. Key programs disappeared, including the popular Zoom In Collaborative. While financial problems increased, an aura of mistrust and paranoia crept in.

Then another loss occurred. COVID-19 did not shut down the center, but the doors of the studio were closed. Pro Services, a vital revenue stream, stopped functioning. Online productions took over, but too slowly. Support for new strategies wasn't strong enough. Staff wondered why. Midpen told its core employees the Center had a year to turn financial problems around, but three months later, most of the full-time staff were terminated. Alternative cost-saving measures could have avoided the cuts, but were not chosen. Vital talent was simply forced out, and when they left, institutional memory abruptly died, important technical expertise disappeared and community ties dissolved. The removals targeted long-term employees, while more recently hired administrative personnel remained, presumably at their full salaries.

Alarm spread through the large community of volunteer producers and crew, who protested losing reliable people and procedures. Who would run Midpen now? Discontented staff members left in frustration, or were simply dropped with no explanation. Community producers retreated. One might ask whether the pandemic provided an excuse to quell dissent, or evade responsibility for failure.

This writer came to the organization in the late 1990s. The history you read here is from personal memory. Many locals may add their stories because Midpen Media was an active force in their lives. From election debates to storytelling events to dance parties, the community contributed to and was enriched by the Midpeninsula's public access cable station, specifically its people.

A handful of staff and volunteers are what's left of Midpen. It needs life breathed into it to survive and hopefully thrive again. I believe this can happen if community members donate their time and dollars, their ideas and moral support. People also can show support by speaking during the public comment period during the organization's board meetings. (The next meeting is on Nov. 14. Zoom instructions should be announced three days prior, at midpenmedia.org.)

Here's hoping you will get out of it what you put into it, as so many people have for the past 30-odd years.

Nancy Brown is a former Midpen Media Center employee with 22 years at the station. She taught classes, produced a local public affairs series, edited countless cable programs and participated as crew member in every capacity, both in and out of the studio. Nancy strongly believes in public media, especially the type that is produced by and for the local community. She can be reached at nbbro@yahoo.com.

Comments

MyFeelz
Registered user
JLS Middle School
on Oct 23, 2022 at 7:03 pm
MyFeelz, JLS Middle School
Registered user
on Oct 23, 2022 at 7:03 pm

Very few people besides Steve Jobs and his inner circle envisioned a world where people would rather watch "shows" on Netflix by clicking a button on their phone, thus disinvesting themselves in live television. And nobody predicted "reality shows" would supplant actual live reality going on in their communities via local channels. This article points out that local cable access is going the way of the newspaper. Remember newspapers? Everybody from paperboys to 30+ year career layout pros and typographers and all related taskmasters have lost their jobs to the internet when newspapers died. These weren't just a few relics from the past, these were the actual people who put reading material in your face every day, on paper that you could touch. So if you want local access news to become "YouTubed", then keep doing what you're doing. Keep clicking on the Netflix button for entertainment, and YouTube for some news from somewhere faraway and irrelevant. I don't "zoom" and I don't watch TV but I see where we are headed with these local access channels. Once they are gone all we're left with is very scripted short media bites between ads instead of useful information. I hope we aren't that far gone!


Tom Upton
Registered user
Mountain View
on Oct 24, 2022 at 8:08 am
Tom Upton, Mountain View
Registered user
on Oct 24, 2022 at 8:08 am

Nancy,

As long time MidPen Volunteer, I thank you for this. Bravo for writing it and you spoke for so many of us in doing so. It is well written, and you did a great job keeping it observational after all that has happened. I do hope to see the Mid Pen Media Center rally. It is going to require some decisive leadership, creative financing, imagination and daring to counter the short little spans of attention fostered by online media. Not to mention the psychological damage of the pandemic combined with a vacuum of leadership at the top which led us to the now Children's Media Center offering Tik-Tok classes and so forth. [Portion removed.] God Help us! Nevertheless, I would volunteer in a heartbeat if things come around.

Next board meeting will be interesting indeed!

~TEU


Consider Your Options.
Registered user
Another Palo Alto neighborhood
on Oct 24, 2022 at 10:52 am
Consider Your Options. , Another Palo Alto neighborhood
Registered user
on Oct 24, 2022 at 10:52 am

Though I volunteer in other areas, I frequently use and value the work of MidPen. I watch selected videos online of City and PAUSD public meeting items to hear the discussion and decision-making process on issues that matter to me. I'm grateful this useful resource is available.

If you can, please support MidPen's wonderful service to our community. These recordings are important records of public decision-making, and they should be available to all, including those who may not be able to attend the meetings due to disability or time constraints.

Fellow citizens, paying attention to the DETAILS of public process is how we influence government. (Pecking out retorts to ill-informed posts on Twitter, Nextdoor, and the like is not an adult or effective way to participate in shaping solutions to complex problems that we, as the responsible adults should lead on.) If we, the people, do not do that work as citizens, democracy falls apart -- as we all can easily see these days. Get actively involved. MidPen is one way you can help (and have some fun) if you have the technical skills in this area to help make public meeting information broadly available. Another way to help is by volunteering on citizen committees and commissions which is excellent way to learn how government works. Active citizens make democracy work for us all.


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