In the latest Shop Talk column, read about Millennial clothing brand Everlane's first Palo Alto store, a new gluten-free bakery and a Spanish restaurant straight from Barcelona.
GLUTEN-FREE BAKERY REBORN ... After a monthslong hiatus, Misfits Bakehouse is back -- and in a new home. The bakery, which has drawn a local following for its gluten-free bread and baked goods, is soft opening this weekend in Midtown Palo Alto. Owner Mina Makram took over a space at 2706 Middlefield Road this summer after Gracie Jones Gluten Free Bake Shop closed. While Misfits' (formerly Ducks and Dragons) reputation is built on baking without gluten, Makram doesn't want to be known singularly as a gluten-free establishment. "I don't want it to be looked at as a gluten-free bakery," he said. "Just amazing bread, period." Makram started Ducks and Dragons with his then-partner and girlfriend, Kim Sullivan, in 2015. They started by selling their baked goods at farmers markets and within six months, moved into a wholesale production facility in San Carlos. In the new Palo Alto space, Misfits Bakehouse will serve fresh-baked bread and pastries as well as bagel sandwiches, pizzas, toasts with housemade jams and specials. — E.K.
EVERLANE BRINGING ITS DENIM TO STANFORD ... Everlane, the San Francisco-based clothing brand that has gained popularity among Millenials for its sustainable practices, denim and other basics, is reportedly opening its first Palo Alto location at Stanford Shopping Center on Nov. 14. The clothing brand primarily sells online but has permanent stores in Manhattan, Brooklyn, Los Angeles and San Francisco and hosts pop-ups in different cities. From its start, the company has attracted a large following: It reportedly gained 60,000 subscribers within five days after launching a referral invite list in 2010. The company uses its website and social media to educate customers on its supply chain, factories, employees and the price breakdown of each product. As part of its push to be more transparent, the company holds "Choose What You Pay" sales, which allow shoppers to select one of three prices for a piece of merchandise. The lowest price covers production and shipping cost, while the higher prices cover additional costs, such as overhead. — L.T.
SPANISH TAPAS COME TO TOWN & COUNTRY... From paella and pintxos to Iberico ham, the new Telefèric Barcelona is a temple to Spanish cuisine. Now open for dinner at Town & Country Village in Palo Alto, the eatery is the second U.S. location for the Barcelona-based restaurant. Spaniard Xavi Padrosa runs Teleferic Barcelona with his sister, Maria. Their parents opened their first restaurant in 1992 in Sant Cugat, just north of Barcelona, and later expanded and renamed it Telefèric Barcelona. They eventually opened two more locations in Barcelona. Telefèric Barcelona came to the United States in 2016 when the owners opened in Walnut Creek. The Palo Alto space, last occupied by Calafia Cafe, is sleek and warm with an open kitchen, long bar, marble accents, plants and framed photographs of Spanish life, such as artistic street tiles with a flower symbol from Barcelona and the running of the bulls in Pamplona. Hostesses and waiters greet diners in Spanish. The restaurant makes a point to hire staff from Barcelona to maintain authenticity, Padrosa said in a previous interview. All Telefèric kitchens are overseen by chef Oscar Cabezas, a Barcelona native who went on to cook at Arzak, a renowned three-Michelin-star restaurant in San Sebastian. Palo Alto's executive chef is Eva de Gil, who is from Catalonia in Northern Spain. — E.K.
Compiled by the Weekly staff; this week written by Elena Kadvany and Linda Taaffe. Got leads on interesting and news-worthy retail developments? The Weekly will check them out. Email [email protected]