Facebook partners with community colleges

Students to learn how to use Facebook, Instagram for business marketing

Menlo Park Mayor Peter Ohtaki addresses an audience of people at Facebook's "Community Boost" program Aug. 27. (Photo courtesy of Facebook.)

Facebook announced on Aug. 27 that it is working with Cañada College in Redwood City and Foothill College in Los Altos to develop a digital marketing certificate that will be offered through those community colleges.

The courses are expected to be available to students for enrollment in early 2019, and will teach students how to use Facebook and Instagram for business marketing, among other skills, said Facebook officials.

"We believe that our partnerships with Cañada College, Foothill College and more than 20 community colleges across the US will contribute to digital marketing programs designed to meet many of these digital skills demands, and supply local small businesses a workforce that can contribute immediately to small business growth," the company said in an online statement.

Facebook hosted a free "Community Boost" program that ran from Monday, Aug. 27, through Wednesday, Aug. 29, and offered public training for local businesses about how to use its products and other skills.

The program has conducted similar trainings in cities around the U.S. and reports visiting 30 cities since the initial version of the program was held in March in St. Louis.

Access more information or register for the Community Boost program here.


Follow the Palo Alto Weekly/Palo Alto Online on Twitter @PaloAltoWeekly and Facebook for breaking news, local events, photos, videos and more.

Kate Bradshaw writes for The Almanac, the sister publication of

Kate Bradshaw

What is community worth to you?
Support local journalism.


7 people like this
Posted by Elizabeth
a resident of Midtown
on Sep 4, 2018 at 11:44 am

As one who's worked with Facebook for my business for many years, I can assure you this is just another way to ensure that more people focus on Facebook for their marketing solutions only to find it's a giant money suck. Sure the ads are reasonably cheap, however if you don't pay to "boost" a post, they show it to a very, very small percentage of people who have previously liked your page. Absolutely no one who isn't already a follower of your page will see that post.

Additionally, if you do boost your post and have taken substantial care in selecting your target audience, at best you might get some likes for your ad, but I have yet to see a dollar come in as a result of years of Facebook page promotions. Not even that many new likes for the page.

My free grassroots efforts seem to have better results.

Frankly, I'm confident this is just another way for Facebook to find more pockets to drain.

10 people like this
Posted by Partner This...$$$$
a resident of College Terrace
on Sep 4, 2018 at 1:31 pm

>>I'm confident this is just another way for Facebook to find more pockets to drain.

The Facebook juggernaut rolls on. Ostensible is a trademark.

7 people like this
Posted by Bannon
a resident of Downtown North
on Sep 4, 2018 at 3:26 pm

Is Steve Bannon one of the teachers?

Sorry, but further commenting on this topic has been closed.

Be the first to know

Get the latest headlines sent straight to your inbox every day.

Palo Alto, rejoice. Mike's Cafe is back.
By Elena Kadvany | 5 comments | 2,247 views

Premarital and Couples: Musings on Life
By Chandrama Anderson | 0 comments | 1,592 views

Why we are Warming
By Sherry Listgarten | 30 comments | 1,520 views

Cap On? Cap Off? The Cities Respond
By Laura Stec | 4 comments | 1,262 views

List for a new baby
By Cheryl Bac | 0 comments | 325 views