The manager of Palo Alto's College Terrace Market said Saturday that the long-awaited neighborhood grocery store will close, just six months after opening.
In a post on the grocery store's Facebook page, general manager Ron Jensen didn't provide further explanation on the pending closure or a date for the market's last day of business, but was thankful for the store's relationship with the community.
"When we opened College Terrace Market, we set out to create a community market that could give residents and students in our neighborhood a place to shop for high quality food with a staff of knowledgeable and friendly faces," Jensen wrote in a message addressed to neighbors.
"Along the way, we've met a lot of new friends, and feel very close to this community. It is with great sadness and regret that we are announcing that College Terrace Market will be closing it's (sic) doors in the very near future."
Until then, everything in the store is 50 percent off the retail price, Jensen said.
The 8,000-square-foot store at 2100 El Camino Real is part of College Terrace Centre, a mixed-use, transit-oriented development also housing First Republic Bank that opened its doors over the summer. A grocery store was one of the requirements at the site when the City Council approved the project in 2014 under the planned community ordinance.
College Terrace Market was the successor to JJ&F Market, a family-owned grocery store that was a neighborhood staple for 65 years before shuttering in 2013, when it was issued a notice to leave the premises for the new centre that stands there today. Yelp considered moving its headquarters to the development, but backed out from the plan in early 2016.
About 60 customers went through the market's doors at its June soft opening, when co-owner Chris Iversen described the business as a store that provides "Whole Foods quality with Trader Joe's prices."
Iversen told the Weekly in a previous interview that he wouldn't continue operating the market if it wasn't profitable six months after opening.
The store is stocked with products from local, organic food manufacturers and has a bakery, full-service meat department, deli and ice cream bar, among other features. Each aisle is named after a street within the neighborhood, including Stanford and Oxford avenues.
Customers and neighbors grew concerned of the market's future early on with the area's little pedestrian traffic, lack of clear signage and potential competitors, including First Republic's plans to build an cafeteria in the building for bank employees and small convenience store eyed for Stanford University's Escondido Village housing development.
In a comment on the store's announcement of the closure, customer Kim Darnell expressed her disappointment with losing a community grocery store conveniently located in the neighborhood.
"Unfortunately, the prices have just been too high to make it a regular place to shop," she wrote. "The managers and staff have always been very nice every time I've been in. Thank you for trying to make it work."
Calls made to the grocery store went unanswered Sunday morning.