Sports

Gunn grad Juratovac seeks to create image for student-athletes

 

Gunn grad Adam Juratovac, a former all-section left tackle who played in college and professionally, understands the post-athletic career better than most.

He lived it and he wants to help pave the way for others.

The Palo Alto resident has written a book, " Student-Athletes and Social Media," an exploration of how to leverage the power of social media to establish a personal brand.

"I was in the first generation of college athletes who grew with social media," Juratovac wrote in an e-mail response. "When I was at Gunn High School, Myspace was big and everyone was on it, friends, relatives, celebrities, creating all kinds of cool and interesting content.

"But I also knew, growing up in Silicon Valley, how quickly technology changes. Since that time,we've seen an explosion of social media tools and channels. Now student-athletes really do have the means to create their own media image and to create content to support it. That's why it is so important to me that student-athletes have the skills to do this correctly."

The book is an important step toward establishing a student-athlete's image instead of allowing the media, or other entities, to shape your image.

"I've observed high-profile athletes behaving badly on social media; I think we all have," Juratovac said. "It only validates my mission to help student-athletes think about how they are using social media and understand the impact of what they share to avoid getting into trouble.

"Social media is an amazing marketing asset if used correctly. I’ve had great experiences because of networking I’ve done and articles I’ve written and shared on social media."

Social media has also led Juratovac to meeting people in his field, find potential jobs, and share community events.

"I understand the power of social media, especially how it can be used to establish an student-athlete's personal brand while in school and how that brand can extend beyond college into their post-athletic careers," he said.

As Juratovac pointed out, most student-athletes will not play professional sports, but can still use their platform and experience to help them achieve post-collegiate success.

"My mission is to help student-athletes with their post-athletic careers," he said. "Through my work as a social media consultant and speaker, I have helped over 100 professional athletes use social media to establish and leverage their personal brands leading to successful brand partnerships."

To make a connection with Juratovac, [www.adamjuratovac.com visit his website or follow him on Twitter and Instagram at @JvacAttack.

— Rick Eymer/Palo Alto Online Sports

We can't do it without you.
Support local journalism.

Comments

Sorry, but further commenting on this topic has been closed.

Don't be the last to know

Get the latest headlines sent straight to your inbox every day.

Peek inside the fine-dining Selby's, opening in Redwood City this summer
By Elena Kadvany | 6 comments | 4,758 views

If you do nothing else, do These Three Things
By Sherry Listgarten | 33 comments | 1,977 views

Premarital and Couples: "You're Not Listening to Me!" may mean "I don't feel heard."
By Chandrama Anderson | 1 comment | 1,300 views

Lentil Brownies
By Laura Stec | 4 comments | 420 views

Finding Balance
By Cheryl Bac | 0 comments | 245 views

 

Vote now!

It's time once again to cast your vote for the best places to eat, drink, shop and spend time in Palo Alto. Voting is open now through May 27. Watch for the results of our 2019 Best Of contest on Friday, July 19.

Vote