News

BART launching perks program with cash rewards

Pilot program will award reiders who commute to work outside of busiest hours

Bay Area Rapid Transit is launching a program offering cash rewards for riders who commute to work outside of the busiest hours, BART officials announced Tuesday.

The "BART Perks" program will award riders who opt in points for each mile they travel on BART. But they can earn up to six times as many points by starting their trip during bonus hours, either from 6:30 a.m. to 7:30 a.m. or from 8:30 a.m. to 9:30 a.m., according to BART.

The points can be traded for small cash rewards or used to play the "Spin to Win" game, where players can earn even more points or cash.

During the pilot BART will pay up to $50,000 each month, depending on participation. The funds will come from a federal grant, BART operating funds and San Francisco's half-cent transportation sales tax.

BART will be looking to employers to allow employees to shift their schedules and help get the word out. The agency is hoping that 10,000 people join the perks program and 1,200 people shift their commute, the equivalent of a 10-car train.

"Our goal is to see if we can shift riders to less crowded times, which will improve everyone's experience on BART," BART Director Gail Murray said in a statement. "It can also improve BART's on-time performance during the rush since trains will have shorter dwell times at each station due to less crowding.

Participants can sign up for the program at BARTPerks.com using their email address and Clipper Card number.

— Bay City News Service

Comments

12 people like this
Posted by Bwahahaha!
a resident of University South
on Aug 31, 2016 at 2:44 pm

Good luck getting your employer to give you special permission to arrive at work and leave during those non-peak hours.

Regardless of claims, very few companies in SillyConniving Valley will allow flex hours. And then, only the biggest!


7 people like this
Posted by Resident
a resident of Another Palo Alto neighborhood
on Aug 31, 2016 at 5:43 pm

This is Palo Alto. We do not have Bart. Why is this news for us?

Bart should reduce prices after 10.00 am, have family tickets at weekends and have free parking after 3.00 pm as should Caltrain, and all the others. Oh and they should have one ticket pricing to enable more than one agency if one trip is only a mile or so. How about putting your clipper card on your bus, your ferry, your train and you end the clipper card when you get off regardless of how many agencies you use, and pay for the total mileage as one trip not 3. This will help first and last mile problems which can really bring the price up.


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