News

Target to open 'flexible-format' store in East Palo Alto

Project at Ravenswood Shopping Center to open in July 2017

Target will open a new "flexible format" store in the Ravenswood Shopping Center in East Palo Alto, the retail company announced Monday.

The flexible-format design allows for stores in smaller locations to "bring a localized experience to guests with assortments that are tailored to meet the needs of local guest," according to a press release.

The East Palo Alto store will open in July 2017 at the former Sports Authority site, which closed in the spring of this year, at 1775 East Bayshore Road.

The smaller-format store will be approximately 50,000 square feet and will provide a "quick-trip shopping experience," according to the press release, with curated products, including health and beauty items; fresh groceries and grab-and-go items, such as sandwiches, salads, beverages and snacks; baby and kids' products, including apparel, sporting goods and toys; home decor and storage items; men's and women's apparel; portable tech products; stationery and gift items; and services like Target's mobile and order pickups.

"Target is focused on adding flexible-format stores in dense suburban and urban neighborhoods in priority markets across the country," Mark Schindele, senior vice president of Target Properties, said in a statement. "We look forward to providing more Bay Area guests with a quick-trip shopping experience with product assortments that are uniquely Target."

The Ravenswood Shopping Center, located at 1751 East Bayshore Road, includes IKEA, Home Depot, Nordstrom Rack, Mi Pueblo Market and a variety of eateries.

The East Palo Alto store will be one of two small-format stores to open in the Bay Area in July 2017. The second will be located at Stonestown Galleria in San Francisco.

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Comments

1 person likes this
Posted by Resident
a resident of Another Palo Alto neighborhood
on Aug 15, 2016 at 3:46 pm

Flexible Format, sounds much more like less selection with more food than the Mountain View store.


9 people like this
Posted by Concerned
a resident of Another Palo Alto neighborhood
on Aug 16, 2016 at 11:37 am

Interesting that target refused to come before EPA was only a low-income community. Now that gentrification is happening faster than the city can keep up with, target is all of a sudden interested. Things really have got to change. Families were in need of services that target has to offer BEFORE FB moved into their backyard...


29 people like this
Posted by Be Positive
a resident of Leland Manor/Garland Drive
on Aug 16, 2016 at 12:00 pm

Be Positive is a registered user.

@concerned - Businesses are exactly that - business. They're goal is to make money. While people needed the services, they are now becoming viable business opportunities too. I think this is great, I love Target.


14 people like this
Posted by Hope
a resident of Menlo Park
on Aug 16, 2016 at 12:46 pm

@concerned... let's hope the families in need of this service are grateful it finally came, and not just bitter at past mistakes of the big bad horrible world.


3 people like this
Posted by Moi
a resident of Another Palo Alto neighborhood
on Aug 17, 2016 at 5:34 am

Editor --

"stationary and gift items"

No. Stationery with an "e". Thank you.


2 people like this
Posted by Epa650
a resident of East Palo Alto
on Sep 7, 2016 at 5:50 pm

[Post removed.]


10 people like this
Posted by Ed
a resident of East Palo Alto
on Nov 4, 2016 at 5:44 pm

I am a long time resident, since 1969. I am very happy with the changes to our city. I welcome another store that does not price gouge, and only sell liquor, like in the "good ole days". Perhaps some people long for those days. I do not.


5 people like this
Posted by Alex
a resident of Another Palo Alto neighborhood
on Nov 4, 2016 at 6:31 pm

For those who want to see what it might be like, a new flex-format Target at the Main Street complex in Cupertino (next to Vallco) is already open.


3 people like this
Posted by Me
a resident of East Palo Alto
on Nov 5, 2016 at 2:26 pm

Wow, great news for our community!


8 people like this
Posted by El Coyote
a resident of East Palo Alto
on Jul 4, 2017 at 12:47 pm

Much needed store in our community. Elder and non licensed can now go to their local store instead of leaving their city at a greater cost to them.


Like this comment
Posted by Dam Daniel
a resident of Another Palo Alto neighborhood
on Jul 10, 2017 at 11:46 am

When is the target opening?


Like this comment
Posted by Be Positive
a resident of Embarcadero Oaks/Leland
on Jul 10, 2017 at 1:37 pm

I think it is supposed to open July 23rd.


Like this comment
Posted by Target shopper
a resident of East Palo Alto
on Aug 13, 2017 at 9:04 am

Editor: another typo/grammatical or transcription error by your 'award winning' staff, paragraph 2:

"Bring a localized experience to guests with assortments that are tailored to meet the needs of local guest," (shouldn't it be 'guestS'?)


3 people like this
Posted by Palo Altan
a resident of Duveneck/St. Francis
on Aug 13, 2017 at 6:12 pm

It's larger than I thought it'd be. It's also more expensive than the Mountain View store because the Walmart near that store keeps the prices lower. The Cupertino Target is also more expensive. But Walmart still has the lowest prices if you can handle the atmosphere.


Sorry, but further commenting on this topic has been closed.

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