Fitness apparel store PrAna, upscale women's clothing boutique Joie and luxury cosmetics retailer Space NK prepare to move in to Palo Alto's Town & Country Village.
THREE SHOPS TO OPEN AT T&C ... Two clothing stores and a luxury cosmetics retailer have signed onto three of the subdivided spaces from the former site of Scott's Seafood in Palo Alto's Town & Country Village. The restaurant, which was previously home to Stickney's, closed in March, ending more than a 10-year-run for the seafood restaurant. The approximately 7,500-square-foot space has been split into five distinct pieces. The corner spot, facing El Camino Real, was grabbed by prAna, an apparel shop that focuses on active lifestyles. Although it primarily sells clothing for yoga enthusiasts, the store also offers outdoor apparel. PrAna prides itself on being socially responsible. "It's our mission to give more than we take from the world it's part of our DNA," said company CEO Scott Kerslake, adding that the 2,275-square-foot Palo Alto store is incorporating sustainable building practices. In keeping with the tradition of prAna's other stores, yoga classes will be offered. "We'll push all the racks away so there's room for everyone," Kerslake said, adding that meditation and other fitness classes may also be scheduled. This will be the retailer's sixth store, and the second one in the Bay Area. The 50-year-old Kerslake is the founder and former CEO of Athleta, a boutique that specializes in fitness fashion for women and also has a location in the shopping center. Look for a fall opening for prAna, Kerslake said.
A second retailer poised to open at the end of August is Joie, a women's contemporary clothing store. The boutique will transform the 1,300-square-foot space with its signature decor and elevated ceiling inspired by Parisian architecture. The new store marks the company's 12th location. "As we expand our retail footprint in the Bay Area, Town & County Village is a great choice," said Joie CEO Jack Schwefel, calling the center "one of the most vibrant shopping experiences in Northern California."
Also moving in to the former Scott's Seafood spot will be Space NK, a London-based "apothecary" offering high-end beauty and wellness products from around the world. Items include skin care, hair care, fragrance and home scents. The retailer has 62 stores in the UK and another 23 in the U.S, which include shops in 16 Bloomingdale's. The 900-square-foot boutique has scheduled a September opening.
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