News

Shop Talk: New stores to open at Town & Country Village

This week's retail news

Fitness apparel store PrAna, upscale women's clothing boutique Joie and luxury cosmetics retailer Space NK prepare to move in to Palo Alto's Town & Country Village.

THREE SHOPS TO OPEN AT T&C ... Two clothing stores and a luxury cosmetics retailer have signed onto three of the subdivided spaces from the former site of Scott's Seafood in Palo Alto's Town & Country Village. The restaurant, which was previously home to Stickney's, closed in March, ending more than a 10-year-run for the seafood restaurant. The approximately 7,500-square-foot space has been split into five distinct pieces. The corner spot, facing El Camino Real, was grabbed by prAna, an apparel shop that focuses on active lifestyles. Although it primarily sells clothing for yoga enthusiasts, the store also offers outdoor apparel. PrAna prides itself on being socially responsible. "It's our mission to give more than we take from the world it's part of our DNA," said company CEO Scott Kerslake, adding that the 2,275-square-foot Palo Alto store is incorporating sustainable building practices. In keeping with the tradition of prAna's other stores, yoga classes will be offered. "We'll push all the racks away so there's room for everyone," Kerslake said, adding that meditation and other fitness classes may also be scheduled. This will be the retailer's sixth store, and the second one in the Bay Area. The 50-year-old Kerslake is the founder and former CEO of Athleta, a boutique that specializes in fitness fashion for women and also has a location in the shopping center. Look for a fall opening for prAna, Kerslake said.

A second retailer poised to open at the end of August is Joie, a women's contemporary clothing store. The boutique will transform the 1,300-square-foot space with its signature decor and elevated ceiling inspired by Parisian architecture. The new store marks the company's 12th location. "As we expand our retail footprint in the Bay Area, Town & County Village is a great choice," said Joie CEO Jack Schwefel, calling the center "one of the most vibrant shopping experiences in Northern California."

Also moving in to the former Scott's Seafood spot will be Space NK, a London-based "apothecary" offering high-end beauty and wellness products from around the world. Items include skin care, hair care, fragrance and home scents. The retailer has 62 stores in the UK and another 23 in the U.S, which include shops in 16 Bloomingdale's. The 900-square-foot boutique has scheduled a September opening.

Got leads on interesting and news-worthy retail developments? Daryl Savage will check them out. Email shoptalk@paweekly.com.

Comments

17 people like this
Posted by cturner
a resident of Professorville
on Aug 3, 2015 at 10:59 am

:^/ Was hoping for more food options in T&C vs. more empty expensive clothing stores...


16 people like this
Posted by Palo Altan
a resident of Old Palo Alto
on Aug 3, 2015 at 11:24 am

Disappointed with the type of new stores filling the Scott's Seafood location. I bet they don't last.


10 people like this
Posted by @ cturner
a resident of Ventura
on Aug 3, 2015 at 11:26 am

Well, with less food options, you'll look FABULOUS in all the expensive clothing you'll be able to afford! :-)


16 people like this
Posted by Just Listening
a resident of Old Palo Alto
on Aug 3, 2015 at 11:33 am

Do we really need another fitness clothing shop at T and C? It would be nice if there was a better balance of shops especially for the over 40 folks. Just saying . . .


5 people like this
Posted by ChrisC
a resident of College Terrace
on Aug 3, 2015 at 12:05 pm

Sigh, how I long for the past when T&C had shops I could afford, such as Pendleton and Stuarts, among others. I don't know how these high end boutiques stay in business, and mostly they don't.


20 people like this
Posted by Do the Market Research
a resident of Another Palo Alto neighborhood
on Aug 3, 2015 at 12:21 pm

It is obvious that whoever does the planning for T&C doesn't do any market research.

As previously stated, more unaffordable clothing stores are neither wanted or needed. It isn't practical or practicable.

What ARE desired and needed would be more dining selections.

Oh, well, just one ore reason to drop our money in Mtn View.


2 people like this
Posted by SteveU
a resident of Barron Park
on Aug 3, 2015 at 1:12 pm

SteveU is a registered user.

T&C is near Stanford (the school) and Pally
Do modern students have that king of money to burn?
What are they thinking. An almost captive audience that would not shop a Stanford Shopping Center, but still within an easy bike ride.


7 people like this
Posted by Online Name
a resident of Embarcadero Oaks/Leland
on Aug 3, 2015 at 1:18 pm

I've yet to see a single shopper in the newish L'Occitaine store that opened a few months ago. (It's a few doors down from Peet's.)


18 people like this
Posted by MEEMS
a resident of Menlo Park
on Aug 3, 2015 at 1:18 pm

OH NO MORE HIGH END FITNESS TO GO OUT OF BIUSINESS !!! Who are these people making these decisions? I agree with other comments. How about bringing back the extremely popular Hobee's, or The Creamery, or Scott's. You know, not everyone wants to eat kale. We all need fish, turkey, meatloaf and milkshakes and pancakes, to say nothing of COFFEECAKE. Talk about discrimination. GET IT TOGETHER. You'll see I'm right.


8 people like this
Posted by who it's for
a resident of Leland Manor/Garland Drive
on Aug 3, 2015 at 1:27 pm

It's for the same people who buy one cupcake for $3.50.
And expensive ice cream cones.
I've seen tech workers congregating near the icecream shop, also executives, and rich students, that's who it is for. Ostentatious (and mindless) spenders.


13 people like this
Posted by Parent
a resident of Duveneck/St. Francis
on Aug 3, 2015 at 3:07 pm

@MEEMS wrote:

"Who are these people making these decisions? I agree with other comments. How about bringing back the extremely popular Hobee's, or The Creamery, or Scott's."

You are free to assemble the necessary capital and staff to open up any of those businesses at Town & Country and present your business plan to the landlord.

Who are the people making these decisions? The shop owners and the shopping center management company, who else? If you haven't noticed, Palo Alto is a free market economy, just like Mountain View, Menlo Park, Atherton, and Salina, Kansas. Remember, the landlord has a vested interest in having profitable tenants with long-term futures.

Scott's Seafood closed because they didn't generate enough business to remain profitable.

Town & Country is considered premium commercial real estate suitable for high-end retail because of property improvements that the landlord has invested in. The landlord can charge high rent. Homeowners do the same thing: renovate, redecorate, improve landscaping, and some day perhaps hope they can sell the place for more than they paid.

Some of us liked the homey T&C from decades ago, but that time is long past and you're going to have to accept it as it is. If you don't like it, you have every right to spend your money elsewhere. That's the American way. No one is forcing you to patronize any of these T&C businesses.


7 people like this
Posted by Online Name
a resident of Embarcadero Oaks/Leland
on Aug 3, 2015 at 3:42 pm

Parent, you make good points but it's more complicated.

I'll never forgive the T&C management for not letting its long-time tenant Prestige Boutique move back to its original smaller store when the recession hit and then wouldn't let it move into a smaller store when the recession hit even though a) Prestige was still generating lots of revenue from loyal customers, b) the business was more than 50 years old and was on its second-generation owner and c) it ignored customer petitions to let Prestige move into a more affordable space.

Hundreds of loyal customers came out to say good bye to Barbara and Joanne. The City even sent some very junior "retail preservation" guy who was surprised at suggestions the city should shown an interest BEFORE the business was forced out, not later.

Instead, Prestige's former "big" store is again sub-divided.


7 people like this
Posted by Online Name
a resident of Embarcadero Oaks/Leland
on Aug 3, 2015 at 3:44 pm

(apologies for my poor editing above but I still get riled by this.

In fact, I used to joke "Like what I'm wearing? Good. I'll be wearing it for the next 10 years because there's no place else to shop.)


6 people like this
Posted by Online Name
a resident of Embarcadero Oaks/Leland
on Aug 3, 2015 at 3:47 pm

There was a similar brouhaha when they forced out The Cookbook restaurant, a moderately priced place which had long been a breakfast tradition for many people.


4 people like this
Posted by Parent
a resident of Another Palo Alto neighborhood
on Aug 3, 2015 at 4:01 pm

Yes, it is getting more and more impossible to find reasonable priced anything in Palo Alto. Taking a family out to eat at a sit down restaurant with knives and forks is getting harder to find even in Mountain View. Kids' clothes are too expensive in Palo Alto. In fact, American style restaurants are getting harder to find too unless you want breakfast for lunch.


7 people like this
Posted by Parent
a resident of Another Palo Alto neighborhood
on Aug 3, 2015 at 4:06 pm

And there is absolutely nothing I would want to go to in T & C, or downtown, and very little in Stanford any longer.


9 people like this
Posted by Agenda
a resident of Another Palo Alto neighborhood
on Aug 3, 2015 at 4:23 pm

"Kids' clothes are too expensive in Palo Alto."
And that is what the city wants. They do not want a Target or a Wal Mart in Palo Alto. This is,palo,alto only upscale non-chain stores are welcome in the city. And if there were reasonable priced stores in Palo Alto that would generate too much traffic and traffic is evil also.
The city is just reaping what it sewed. That is why most people shop outside of palo alto. The city does not really care about tax revenue-- it is all about image.


19 people like this
Posted by Town&Crazy
a resident of Charleston Meadows
on Aug 3, 2015 at 4:59 pm

Maybe I'm a dreamer but I was hoping Ming's would have moved into the old Scott's Seafood spot. Dim sum, chicken salad, mai tais. Instead, we get socially responsible and sustainable yoga pants. Palo Alto, sigh...


7 people like this
Posted by Mystified
a resident of University South
on Aug 3, 2015 at 9:16 pm

When homes are too expensive for middle-income people to move in, the shops will cater to the high-end crowd who can afford to. We put in place the limits that made building new housing expensive decades ago, and we've tightened them ever since.

We made our bed, now we have to lie in it.


1 person likes this
Posted by CrescentParkAnon.
a resident of Crescent Park
on Aug 3, 2015 at 9:26 pm

>> Do we really need another fitness clothing shop at T and C?

You know how in a certain neighborhood or area you have no gas stations, and then you get 4 stations on a certain corner all jammed together. That seems to be some safety principle in business, if business is good for one store type, they must be able to support another.

Prana makes some comfortable casual stuff, but it's pretty expensive, so probably tailor made for Palo Alto ... though I am not sure it is really expensive enough. Perhaps that is for high school kids walking T&C at lunch time.


2 people like this
Posted by CrescentParkAnon.
a resident of Crescent Park
on Aug 3, 2015 at 9:28 pm

>> T&C is near Stanford (the school) and Pally
>> Do modern students have that king of money to burn?

Judging by the teens driving around in expensive cars,
I'd say, that and more. take a look in the Paly Parking lot
sometime.


4 people like this
Posted by Sarah
a resident of Old Palo Alto
on Aug 3, 2015 at 9:57 pm

I just go to T&C for Trader Joe's, Books Inc. and Douce France. The rest of the shops don't sell normal, regular and reasonable price items. For Stanford shopping mall, I only go there to see the dogs on weekends. Traffic is hectic to go downtown. Plus nothing to see in the start-up and VC offices.

It's sad in Palo Alto.


16 people like this
Posted by MV Resident
a resident of another community
on Aug 3, 2015 at 10:27 pm

@Sarah:

Downtown Palo Alto is fun, I visit about once a week via Caltrain when I get tired of Mountain View's more diverse restaurant scene. We have better sushi, pho, dim sum, Vietnamese and Indian food than Palo Alto. The thirty beer taps at Steins are great, and I don't think downtown Palo Alto has a burger as good as Bierhaus'. Palo Alto admittedly has better Greek (Evvia) and pizza (Delfina) as well as a traditional American-style diner (Peninsula Creamery).

Mountain View has its own Trader Joe's (open an hour later, until 10pm) and a Books Inc. downtown. We don't have Douce France, but we have Alexander's Patisserie and La PanotiQ.

Come by and visit Mountain View someday!


2 people like this
Posted by MV Resident
a resident of another community
on Aug 3, 2015 at 10:36 pm

Oh, and how can I forget Mountain View's Mexican restaurants?!? We got some good places here, pretty affordable compared to Tacolicious (which is commendable in its own right).

Hey, the Mountain View farmers market is slightly cheaper than the California Avenue one in Palo Alto, too!

Anyhow, we'd love it if you would visit someday.

Cheers!


5 people like this
Posted by Online Name
a resident of Embarcadero Oaks/Leland
on Aug 4, 2015 at 3:41 am

Given the years of congestion around Town & Country, I've painfully learned it's faster and to drive all the way to the Menlo Park Trader Joe's than to fight the Embarcadero traffic even though I live near Embarcadero and T&C is much much closer.

I wonder how much sales tax revenue Palo Alto has lost in the years it's taken to fix this mess. I figure we spend about $100 a week at Peet's and Trader Joe's combined.


6 people like this
Posted by Crescent Park Dad
a resident of Crescent Park
on Aug 4, 2015 at 6:23 am

Groceries are not subject to sales tax....

As for the overall comments of no longer patronizing TC....As Yogi Berra once said, "It's so crowde, no one goes there any more."


Like this comment
Posted by Crescent Park Dad
a resident of Crescent Park
on Aug 4, 2015 at 6:25 am

"crowded"


2 people like this
Posted by SteveU
a resident of Barron Park
on Aug 4, 2015 at 7:57 am

SteveU is a registered user.

CPD
Lots of stuff in Grocery stores IS taxable.
Some of it is, unless you use food stamps (FED trumps State)

(Actually, it is amazing the staff gets as much Tax and CRV right seeing how convoluted the rules are)


2 people like this
Posted by Crescent Park Dad
a resident of Crescent Park
on Aug 4, 2015 at 8:07 am

That's why I said "groceries". Alcohol, sodas, junk food/snacks are taxable. Cleaning supplies are taxable. But meats, dairy, produce, etc. are not. Thanks


3 people like this
Posted by Parent
a resident of Duveneck/St. Francis
on Aug 4, 2015 at 8:09 am

@SteveU:

Grocery stores sell tons of things that aren't groceries like cleaning products, kitchenware, toiletries, etc. All of those are taxable items.

However, most groceries are exempt from sales tax. There are some exceptions like candy, maybe soft drinks, and for sure alcohol.


13 people like this
Posted by Sad
a resident of Leland Manor/Garland Drive
on Aug 4, 2015 at 9:05 am

All chain stores. No more Mom and Pop.


4 people like this
Posted by Native Palo Altan
a resident of Charleston Meadows
on Aug 4, 2015 at 11:32 am

I don't shop there at all. Parking lot is way too crowded. Wish they'd bring back a diner like Stickney's.


7 people like this
Posted by Parent
a resident of Duveneck/St. Francis
on Aug 4, 2015 at 7:14 pm

Stickney's closed in 1999.

Let it go.


Like this comment
Posted by Mayfield makeover
a resident of Another Palo Alto neighborhood
on Aug 5, 2015 at 12:46 pm

The Mayfield restaurant has very good food but the interior needs a
complete makeover- visually with removal of the mirrors and inclusion of noise reduction measures.


1 person likes this
Posted by PAmoderate
a resident of Old Palo Alto
on Aug 5, 2015 at 1:29 pm

PAmoderate is a registered user.

Wow - glad you grumpy people aren't walking around Palo Alto. Wondering why Downtown, Cal Ave, T&C and Stanford have been so pleasant lately.

And what is an "American Style Restaurant?"


2 people like this
Posted by musical
a resident of Palo Verde
on Aug 5, 2015 at 1:56 pm

. . . Marie Callender's


Like this comment
Posted by Agenda
a resident of Another Palo Alto neighborhood
on Aug 5, 2015 at 3:33 pm

An American style restaurant is the kind that used to be in Palo Alto, when everything was so wonderful. You could eat at an American style restaurant and then go to Luttikens. Then , unfortunately, modern times came to Palo Alto and many pine for the " good old days" before things started going downhill.


Sorry, but further commenting on this topic has been closed.

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