KNBR to carry Stanford football, men's hoops


Cardinal Sports LLC, Stanford Athletics' exclusive multimedia and marketing partner, today announced that San Francisco's KNBR (1050 AM) will be the flagship radio partner for Stanford football and mMen's basketball broadcasts beginning this fall.

KNBR, a Cumulus-owned station, will carry all Cardinal football, men's basketball and 10 "Inside Stanford Sports" coaches' shows as part of a multi-year agreement with the Cardinal Sports Network.

Cardinal Sports LLC, the locally based entity of collegiate multimedia rights leader Learfield Sports, manages all aspects of the broadcasts, as well as the Cardinal Sports Network.

"KNBR 1050 is proud to once again partner with Stanford University as the flagship radio station of Stanford football and basketball. Stanford has emerged as one as one of the premier programs in college sports, highlighted by the fact that they have produced back-to-back Heisman Trophy finalists," said Lee Hammer, Operations Manager-Cumulus-San Francisco and KNBR-1050 AM. "The addition of Stanford sports to our other broadcast partners including the San Francisco Giants, San Francisco 49ers and Golden State Warriors reinforces KNBR as The Sports Leader in the Bay Area."

"We are very pleased to be partnering with the Bay Area's leading sports broadcasting group and we are looking forward to bringing Stanford University football and basketball contests to an even larger audience than in the past," said Bob Bowlsby, Stanford's Director of Athletics. "Coaches Shaw and Dawkins join me in enthusiastically embarking on this business relationship. This is a mutually beneficial partnership and we are excited to get started."

-- Stanford Sports Information


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