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Eshoo gets feds to cork loud TV ads

 

It seems that Democrats and Republicans in Washington D.C. can agree on at least one thing these days: advertisers need to do something about their annoyingly loud TV commercials.

A bill by local congresswoman Anna Eshoo that will keep people from being "blasted at" by TV commercials was passed by congress yesterday. The bill is called the CALM Act (Commercial Advertisement Loudness Mitigation).

"While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives," said ad bill sponsor Sen. Sheldon Whitehouse of Rhode Island, in a press release.

"Consumers will no longer have to experience being blasted at," Eshoo said. "It's a simple fix to a huge nuisance."

The bill awaits a signature from the president before it will become law. Within a year, advertisers would be required to adopt technology that will keep the volume of commercials no higher than the TV programs they accompany.

"TV programs use a variety of sound levels to build dramatic effect. But advertisements have been neither subtle nor nuanced," Eshoo said. "My bill reduces commercial volume, allowing them to only be as loud as the decibel level of regular programming."

Eshoo's office said in the press release that the Federal Communications Commission had been receiving complaints about loud TV commercials since the 1960s and the FCC has ranked it a top complaint over the last few years.

— Daniel DeBolt

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Comments

Like this comment
Posted by freedom of speech
a resident of College Terrace
on Dec 6, 2010 at 11:16 am

Haven't those liberals heard of FREEDOM OF SPEECH? This law is unconstitutional. Advertising is corporate free speech that cannot be restricted by the feds.


Like this comment
Posted by anonymous
a resident of another community
on Dec 6, 2010 at 2:10 pm

"Advertising is corporate free speech that cannot be restricted by the feds."

Wanna bet?

For one thing, they use publicly owned airwaves ("the commons") and are subject to regulation.

Regulation. You may remember that thing that is slowly coming back for little issues like clean water and air, clean food, keeping the financial system solvent, etc...


Like this comment
Posted by Perspective
a resident of Meadow Park
on Dec 6, 2010 at 2:22 pm

Gosh, such an IMPORTANT issue to deal with on our tax-funded expense. How many hundreds of thousands of dollars do we pay for this woman and her staff to come up with such important laws?

So impressive.

Glad we all have a patriotic duty to pay our taxes to support this critical work of government.


Like this comment
Posted by Two jokers
a resident of Stanford
on Dec 6, 2010 at 3:23 pm

Perspective--if a republican would have come up with this idea you would be singing it's praises. Plus it looks like it passed overwhelmingly through Congress.
Freedom of Speech--you need to bone up on your civics and what does and does not constitute free speech and how TV is regulated.


Like this comment
Posted by anonymous
a resident of another community
on Dec 6, 2010 at 3:36 pm

"So impressive."

Yes, in fact, in this day and age of obstructionism, getting near unanimous agreement from both sides is indeed impressive.

Why some folks think the American political system can't work on problems both small and large, is beyond me. I guess they just hate our country, with never a nice thing to say...

Merry Christmas!


Like this comment
Posted by Anon
a resident of Another Palo Alto neighborhood
on Dec 6, 2010 at 6:48 pm

"freedom of speech": You are completely incorrect. Congress has the Obligation to regulate the use of the public RF spectrum broadcast to us and through us for the good of the public.

"Perspective": It is nice to see some consensus building from both sides of the aisle for a change. This is how Civility may eventually be restored.


Like this comment
Posted by Terry
a resident of Midtown
on Dec 6, 2010 at 11:24 pm

Good
After all these years, she finally did something useful.


Like this comment
Posted by Perspective
a resident of Meadow Park
on Dec 7, 2010 at 5:07 am

Well...I CAN find something good to say about this...at least it kept her and her staff and the democrats busy enough to take time away from continuing their destruction of our economy.


Like this comment
Posted by Two jokers
a resident of Stanford
on Dec 7, 2010 at 8:01 am

"at least it kept her and her staff and the democrats busy enough to take time away from continuing their destruction of our economy."

Interesting comment considering it was Bush and his gang that actually destroyed our economy, but ignorance/revisionist history is bliss for the Beck/Limbaugh/Palin/Tea Bagger crowd.
Read anon. and anonymous' comments above. Some people have let their hatred of Obama overtake their common sense.


Like this comment
Posted by anonymous
a resident of Duveneck/St. Francis
on Dec 7, 2010 at 9:22 am

Thank you, COngresswoman Eshoo, I do appreciate this.


Sorry, but further commenting on this topic has been closed.

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