News

Delight Lighting store goes dark

Last remaining shop on East Charleston to leave

Delight Lighting, Inc., once proud to be the only store on its block, is boxing up to head elsewhere.

Delight was the one shop on its section of East Charleston Road in Palo Alto to withstand the construction of the Taube-Koret Campus for Jewish Life next door. Now, mixed among the remaining pendants and chandeliers hanging from the ceiling are "remodeling sale" signs with discounts of up to 80 percent. From the outside, huge signs proclaiming "everything must go" can be seen in the windows.

For owner Shimon Avrahami, the move is simply a reflection of the changing times.

"We're downsizing. Everything goes slower in the economy," Avrahami said.

A combination of unnecessary space, high rent and a decline in profit over the past couple years are prompting the move. Avrahami said it has nothing to do with the Campus for Jewish Life next door, which brought him new customers and more exposure.

His store, which took eight months to build, will take only two weeks to pack up, Avrahami said.

"We'll be here for another three or four days and after that we're putting the stuff in boxes and moving," he said Tuesday.

Avrahami recalled putting all his money into securing the building he has leased for the past four years.

"Just give me four walls," he said at the time, excited by the prospect of moving his business from Birch Street near California Avenue to the larger 6,000-square-foot building. Now he's realized there is no need for so much space.

"We could operate from 1,500 to 2,000 square feet," he said.

But a smaller store doesn't mean smaller scale for Avrahami. He has big plans to expand his online business so people can browse from the comfort of their own home.

"I want to mainly switch everything to operate online but also be available by appointment," Avrahami said.

His new task, then, is to conserve, he said -- both the space his business needs and the energy in people's homes. He boasts he could cut the energy use in any home by half with his energy-efficient lights.

Avrahami has been in the lighting business in the United States for 18 years and feels he knows it well. He has been operating with a four-employee team at his family-run business since opening on East Charleston Road and together they offer what they call "the ultimate lighting experience".

"I bring lights to people," Avrahami said. All types of lights. His store is an eclectic mix of pendants, sconces, chandeliers, vanity lights, ceiling fixtures and energy-efficient models.

The future location of Delight Lighting hasn't been decided, he said. Until then, his store's website and phone number will remain the same. The location, once determined, will be posted on the website.

Comments

Like this comment
Posted by Christopher
a resident of Barron Park
on Jul 12, 2010 at 5:18 pm

Ms. Hicks seems to imply the other stores went out of business because they couldn't "withstand the construction of the Taube-Koret Campus for Jewish Life next door."

She then sounds surprised when Mr. Avrahami explains he went out of business due to other reasons--not because the CJL, "which brought him new customers and more exposure."

Does anyone else think the article beings with an erroneous or misleading premise? Or am I just reading into it too much...


Like this comment
Posted by star
a resident of St. Claire Gardens
on Jul 12, 2010 at 6:20 pm

OY! The EIR funded by city and CJL was flawed and now unrealistic traffic impact studies are driving business out of the area. Good luck in navigating this traffic mess. I guess both parties (CJL and CPA) got what they wanted so good for them. Don't know why anyone would choose to live on an active superfund site but I guess it's a matter of choice.


Like this comment
Posted by Casey
a resident of Midtown
on Jul 12, 2010 at 6:54 pm

Is the CJL on an active superfund site? I only see HP listed for Palo Alto - Web Link


Like this comment
Posted by Tom
a resident of South of Midtown
on Jul 12, 2010 at 7:53 pm

With Home Depot and Lowes, it is hard to compete.


Like this comment
Posted by last one standing
a resident of Adobe-Meadow
on Jul 12, 2010 at 10:48 pm

Well the KFC went out of business because of the CJL, which was built on top of it. Delight WAS the only store left on that side of the street.


Like this comment
Posted by WilliamR
a resident of Fairmeadow
on Jul 12, 2010 at 11:39 pm

KFC didn't go out of business, they just moved down the street toward OSH.

I was never a customer of the lighting store, but walked by there a few times, and they had some strange-looking pieces in the window.


Like this comment
Posted by Shopper
a resident of Barron Park
on Jul 13, 2010 at 2:15 am

I was there a couple of weeks ago. He has beautiful fixtures, primarily built in, unfortunately I was looking for a standing lamp. Modern stuff, high quality, expensive.
Making a left turn into the driveway and then trying to drive out was tough. The traffic is awful.
The chicken place near OSH is not KFC, it's another company.


Like this comment
Posted by svatoid
a resident of Charleston Gardens
on Jul 13, 2010 at 7:03 am

Sorry shopper--the chicken place near OSH is still a KFC--it is paired with a Long John Silver's fish place.


Like this comment
Posted by Neighbor
a resident of Meadow Park
on Jul 15, 2010 at 5:04 pm

What is amazing about the Delight Lighting Store is that the owners of the property didn't sell to the Campus for Jewish Life, and make a big profit. At the beginning the CJL wanted that whole corner but Loral owned it and wouldn't sell; so somehow the lighting store got grandfathered in.


1 person likes this
Posted by Marilyn Hansen
a resident of Greenmeadow
on Dec 2, 2014 at 9:43 am

I would like a way to contact the owner of DeLight. I need to replace a pendant, ( one of three) which got broken over the holiday. Love them and hope to be able to replace with a matching one. Fg


Like this comment
Posted by Answer
a resident of Palo Alto High School
on Dec 2, 2014 at 9:56 am

@Marilyn: Contact the Palo Alto Chamber of Commerce.


Like this comment
Posted by Info
a resident of Old Palo Alto
on Dec 2, 2014 at 1:03 pm

Try this: Web Link


Sorry, but further commenting on this topic has been closed.

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