Holiday Spirit

Najiha Alsamar, left, is the garden program manager for Fresh Approach and Isabel Medina is the south bay food access program manager. Courtesy Fresh Approach.

Posted December 3, 2021

Taking a Fresh Approach to expanding access to healthy, high-quality foods
Nonprofit tackles food insecurity through nutrition classes, vegetable gardens and farmers markets

by Zoe Morgan / Palo Alto Weekly

Blvina Ramirez has long had an interest in growing her own food but simply didn't have space in her apartment. Things changed when she got involved with Fresh Approach roughly five years ago.

The nonprofit's community garden in East Palo Alto gave Ramirez the room she needed to grow organic fruits and vegetables in an affordable way to feed her family, and its classes gave her tips on incorporating more healthy options into her diet.

"With Fresh Approach, it's made a big difference economically because I have a big plot of land. I grow a lot of things. And also they give me coupons that I can spend at the farmers market," Ramirez said in Spanish through a translator.

Fresh Approach is a nonprofit focused on expanding access to healthy, locally grown food throughout the Bay Area. They offer nutrition and cooking classes, a community garden and mobile farmers markets. The group also runs the East Palo Alto Community Farmers' Market, which has operated in the city since 2007.

"Fresh Approach has a spread of different program areas encompassing food security and food access, nutrition education and community gardening," said Andy Ollove, Fresh Approach's food access program director.

Although Fresh Approach works throughout the Bay Area, in East Palo Alto all of its program areas come together, Ollove said, calling it "a real hub of activity."

Ramirez, an East Palo Alto resident for the past 23 years, is involved in a wide range of Fresh Approach's offerings, including shopping at the farmers market, taking classes, serving on the group's Community Ambassadors Board and growing food in the community garden.

During the warmer months, Ramirez goes to the garden daily to check on her crops, while in the winter time she pops by three to four times a week. She usually stays for at least an hour, sometimes three or more. Working in the garden not only saves her money but also connects her with the natural world and is an outlet to reduce stress.

"It's had a huge impact in many different ways. First, that it saves me a lot of money, growing my own vegetables, and it gets rid of stress — I can go gather fresh vegetables and I can work in my garden when I have time," Ramirez said.

The Collective Roots Gardening Program, located at 1785 Woodland Ave. , gives participants the chance to grow their own organic food, while also providing resources such as gardening classes, free seeds, community composting and a tool lending library.

Fresh Approach also provides access to healthy foods and supports local farmers through the East Palo Alto farmers market. Discounts are available for lower income shoppers, giving them the chance to buy fresh produce from local family farms, something that is often out of reach financially.

"Something we try to center is providing food assistance with dignity — allowing for an effort toward individualization and cultural relevancy, so the food is special to the people receiving it. It's not just sustenance, it's filled with human care," Ollove said. "There's no reason that the best food available, that's grown right here in our own county and nearby counties, can't reach folks who don't have access to it. We think it's just a way to imbue dignity into the hunger relief ecosystem."

During the pandemic, Fresh Approach also has been distributing boxes of fresh fruits and vegetables to low-income households. The boxes are designed by Fresh Approach nutritionists and include recipe instructions, nutrition resources and advice for budget-friendly healthy eating. The nonprofit plans to use this year's $10,000 Palo Alto Weekly Holiday Fund grant to help continue the program.

A major part of Fresh Approach's work is pairing food access with nutrition education through its VeggieRx program, which is a series of classes that give participants knowledge and resources about home cooking and healthy eating, Ollove said.

Those who participate in VeggieRx also get vouchers to use at local farmers markets, so they can pick up fruits and vegetables to apply the skills they've learned in class at home.

The workshops Ramirez has taken have helped her learn how to select healthier options and add more vegetables to dishes she already makes, as well as gaining insight into how to access high quality food that is typically more expensive.

"Everything is healthier and fresher," Ramirez said. "I can go to the farmers market and buy things that are fresher and have a different taste than those at the store."

While Fresh Approach works to introduce participants to new food options, it also aims to provide ingredients that are familiar and culturally relevant, Ollove said. That means offering items like nopales, a type of edible cactus, in East Palo Alto, where a large majority of the population is Latino.

"I've never heard of a food bank giving out nopales," Ollove said. "That just comes from being embedded within the community and knowing where the food is going, as well as being receptive to getting feedback and hearing from community voices about what they'd like to see."

In her own community garden plots, Ramirez said she is able to grow the ingredients that are most useful in her own cooking. Some of her favorite items to grow have been cilantro, tomatillos, broccoli and chiles. She also helps grow crops in the garden at East Palo Alto Charter School, where she has harvested radishes, sweet potatoes and corn.

All of her work has meant that over the past year, Ramirez said she hasn't had to buy very much produce, instead making meals with what she's grown herself.

"It has made a huge difference for me and my family," Ramirez said. "Hopefully they will make more spaces to give more opportunities to other families so that, like me, they can benefit from eating healthier and having their own vegetables."

Make a donation
2022 Recipient Agency

49ers Academy$10,000

AbilityPath$10,000

Able Works$10,000

Ada's Cafe$25,000

Adolescent Counseling Services$7,500

Art in Action$10,000

Bay Area Friendship Circle$5,000

Beyond Barriers Athletic Foundation$5,000

Big Brothers Big Sisters
of the Bay Area
$10,000

Blossom Birth & Family$5,000

Canopy$5,000

CASA of San Mateo County$5,000

Children's Health Council$10,000

Christmas Bureau of Palo Alto$5,000

Community Legal Services in East Palo Alto$10,000

Counseling and Support Services for Youth - CASSY$15,000

DreamCatchers$15,000

East Palo Alto Academy Foundation$10,000

East Palo Alto Charter School$5,000

East Palo Alto Kids Foundation$15,000

East Palo Alto Tennis and Tutoring$15,000

East Palo Alto YMCA$10,000

Eastside College
Preparatory School
$7,500

EPACENTER$10,000

Family Connections$7,500

Fit Kids Foundation$5,000

Foundation for a
College Education
$10,000

Fresh Approach$10,000

Friends for Youth$5,000

Friends of the Palo Alto Junior Museum & Zoo$10,000

Heart and Home Collaborative$10,000

Hope Horizon East Palo Alto$7,500

Jasper Ridge Farm$5,000

Kara$15,000

Learning Home Volunteers$10,000

Live In Peace$10,000

Magical Bridge Foundation$10,000

Mannakin Theater & Dance$5,000

Marine Science Institute$5,000

Midpen Media Center$7,500

Music in the Schools Foundation$8,000

My New Red Shoes$5,000

New Voices for Youth$5,000

Pacific Art League of Palo Alto$12,000

Palo Alto Art Center Foundation$10,000

Palo Alto Community Child Care $30,000

Palo Alto Players$10,000

Peer Point$20,000

Peninsula Bridge$10,000

Peninsula College Fund$10,000

Peninsula Healthcare Connection$10,000

Peninsula Volunteers$15,000

Peninsula Youth Theatre$5,000

Pursuit of Excellence Scholarship Foundation$20,000

Ravenswood Classroom Partners$20,000

Ravenswood Education Foundation$10,000

Reading Partners
Silicon Valley
$10,000

ReadySetExcel$5,000

Rebuilding Together Peninsula$7,500

Resource Area for
Teaching (RAFT)
$5,000

Rich May Foundation$5,000

Rise Together Education$10,000

Ronald McDonald House$5,000

Rosalie Rendu Center$5,000

Sager Family Farm$5,000

Silicon Valley
Urban Debate League
$7,500

St. Elizabeth Seton School$10,000

TheatreWorks$5,000

UNAFF (United Nations Association Film Festival)$10,000

WeHOPE$15,000

WomenSV$7,500

Youth Community Service$25,000

Child Care Grants

All Five$10,000

Covenant Children's Center$10,000

Creative Montessori
Learning Center
$10,000

Grace Lutheran Preschool$10,000

Palo Alto Friends Nursery School$10,000

Parents Nursery School$10,000


As of March 28th, 386 donors have contributed $744,423 to the Holiday Fund.
* indicates amount withheld at donor's request

58 Anonymous137,070
Lani Freeman & Stephen Monismith*
Veronica Tincher*
Janice & Walter Sedriks100
Rob Colley & Kate Godfrey100
Wachtel Family1,000
Dr. & Mrs. Frederic J. Kahn1,000
Kim Harvey1,000
Richard M. Glendening100
James Lobdell & Colleen Anderson500
Kay Remsen*
Delle Maxwell1,000
Kenneth Bencala & Sally O'Neil100
Nancy & Joe Huber*
Ann & Don Rothblatt500
Retired*
Eric & Katie Seedman*
Mitchell Rosen50
Colleen Chihak and Joe Urbassik*
Debbie Mytels100
Elizabeth Shepard*
Roger V. Smith500
Annette Isaacson200
Julie & Dan Lythcott-Haims250
Anne & Don Vermeil*
Deborah Roth200
Page & Ferrell Sanders150
Tess & Eric Byler150
Robert & Barbara Simpson*
Denise and Jeff Simons*
Keith and Linda Clarke*
Peter Rosenthal1,000
Roderick C. McCalley100
Glenda & Gordon Hughes2,500
Nancy & Steve Levy250
Lynn and Andrew Newman*
Anthony & Susan Wood25,000
Boyce & Peggy Nute*
Maureen O'Connor150
Gwen Barry*
Martha Shirk1,200
Hoda Epstein*
Jennifer DiBrienza & Jesse Dorogusker1,000
Jack & Martha McLaughlin*
Elizabeth Lillard-Bernal75
Diane and Brandy Sikic*
Marilyn, Dale, Rick & Mei Simbeck*
Duane Bay & Barbara Noparstak150
Nancy & Jim Baer*
Werner Graf*
Alicia Newman100
Dorsey & Katherine Bass300
Jonathan MacQuitty & Laurie Hunter1,000
Bill Reller*
Edie Kirkwood1,000
Harry E & Susan B Hartzell100
Micri & Bob Cardelli*
George & Betsy Young*
Diana Diamond1,000
Ann Burrell & Charles Smith*
Brigid Barton 2,000
Charlie Williams*
Janis Ulevich*
Diane Doolittle*
Theradep Technologies500
Lee Zulman*
Jack and Susan Thomas*
Korol Family250
Bruce & Mary Beth Train500
Julie and Jon Jerome*
Lawrence R. Yang & Jennifer W. Kuan10,000
Harriet Benson10,000
Andrea B. Smith100
Arthur Keller250
Mackenzie Family Fund25,000
Leif and Sharon Erickson500
Susan D Osofsky Fund200
The Havern Family5,000
Weil Family Fund1,000
Gwen Luce and Family*
Barry L. Goldblatt150
Margaret A. Krebs578
Diane and Joe Rolfe*
Diane Finkelstein250
Linda & Steve Boxer*
David & Betsy Fryberger400
Bruce & Jane Gee250
Judith Appleby300
Chris & Anna Saccheri5,000
Donald Barr150
Charles & Barbara Stevens*
Edward Kanazawa300
Bill Johnson & Terri Lobdell2,500
Karen A. Latchford*
Dawes Family Fund500
Gavin & Tricia Christensen*
Kingsley Jack250
Braff Family Fund 500
Jean MacDonell200
The Fruchterman Family Fund250
The UMOC Charitable Fund 250,000
Nancy Wong and Robert Lipshutz200
Ellmann Family100
Vic and Norma Hesterman200
Gil and Gail Woolley200
J Platt & S Murphy*
Richard and Karen Olson500
Richard Zuanich150
Carli Scott*
Seema Ramanathan & Arun Ramchandran 250
Gwen and Wally Whittier200
Sue Elgee and Steve Eglash500
Charles Katz & Gina Signorello250
Patti Yanklowitz and Mark Krasnow100
The Dong Family200
Jody Maxmin*
Ted & Ginny Chu*
Ellen and Ron Krasnow*
Thomas Rindfleisch*
Ed & Linda Selden721
Cynthia Costell100
Romola Georgia*
Elgin & Elizabeth Lee500
Georgie Gleim1,000
Scottie Zimmerman100
Alice Schaffer Smith100
Rob and Lucinda Lenicheck250
Marcia & Michael Katz200
Christine and Bob Buss*
Alice Erber and Robert Steinberg200
Pat Burt500
Scott and Jan Kilner500
Jean Doble*
Dorothy Saxe100
Kieschnick family1,000
Bonnie Packer500
Steve & Diane Ciesinski500
Elizabeth Lee and Remington Fong*
Gerald C. & Joyce M. Barker*
Barbara & Skip Shapiro*
Dena Hill500
Barbara Klein*
Dorothy Deringer200
Art and Peggy Stauffer500
George & Betsy Bechtel200
Jonathan & Judith Rattner100
John Tang & Jean Hsia*
Joan Willingham150
Ed & Linda DeMeo500
Ellen M. Lillington200
Stuart & Carol Hansen*
Penny & Greg Gallo500
Tom & Nancy Fiene200
Tom & Patricia Sanders*
Elizabeth Salzer & Richard Baumgartner*
Fran Codispoti250
Bruce Campbell*
Amado & Deborah Padilla250
Margo Sensenbrenner*
Paul & Jane Millman250
Mahlon & Carol Hubenthal*
Deborah A. Williams & Jean Luc Laminette1,000
Jerry & Bobbie Wagger*
Merele McClure250
Kate & Marvin Feinstein1,000
Judy Kramer*
Richard & Pat Douglas50
Margaret Forsyth and Glenn Rennels*
David Backer500
Constance Crawford250
Kingston Duffie & Elizabeth Schwerer500
Jill and Brian Bicknell300
Rosalind Haber200
Freddy & Jan Gabus250
Susan & Doug Woodman150
Donald Price*
Judy Ousterhout*
John Keller100
Hyrkin Family500
Donna Silverberg100
Leo & Marlys Keoshian250
Charlotte Johansen200
Robert McMillen100
Roger & Joan Warnke300
Virginia and David Pollard125
Jim & Valerie Stinger100
Eileen & Rick Brooks1,000
Carolyn Williams & Mike Keeler*
Marian Sanders*
Katherine Bryant100
Ralph & Jackie Wheeler 300
Barbara Riper*
Sally & Craig Nordlund500
Carolyn Caddes*
Kroymann Family250
Marian Adams100
Roy & Carol Blitzer*
Elaine Hahn1,500
Joanne Koltnow400
Joan Norton*
Christina Kenrick1,000
Nina & Norman Kulgein200
Karen Winkleman Furman & Bruce Furman100
Richard Johnsson5,000
Becky & Ted Baer250
Xiaofan Lin100
Bonnie and Bryan Street*
Denise Savoie and Darrell Duffie*
Stephanie Klein & Larry Baer*
Larry Klein500
Marvin & Kate Feinstein500
Carol & Hal Louchheim400
Leonard & Mary Jo Levy150
Katherine L. Hunt400
Ajit Bhave & Manisha Kulshrestha500
Bill and Susan Beall *
Eric Keller and Janice Bohman*
Linda& Jerry Elkind*
Tony & Kathleen Hughes1,000
Leanne and Peter Giles100
Barbara Allen100
Dukovic and Frommer Charitable Fund100
John B. Florine Galen*
Diane Moore*
The Ely Family500
Scott & Sandra Pearson500
Trish Bubenik*
Eric & Linda Jensen250
Vic Befera 100
Mindy & David Sitzer*
David Kalkbrenner*
Rosalie Shepherd100
Kay Sabin*
George & Dianna Richardson250
Dr. Teresa L. Roberts1,000
In Memory Of

Margarot T. Hanks200
Florence K. Ho2,500
Carol Berkowitz*
Bill Land100
Marilyn Hansen*
Betty Meltzer50
Bertha Kalson*
Boyd Paulson Jr.3,000
Alan & Tracy *
Dr. David Zlotnick*
Paul Seaver*
Nate Rosenberg100
Kathy Morris1,500
Jeffrey David Tuerk*
Ruth & Chet Johnson*
Chet Brown*
Andre Jones *
Mary Floyd50
Mr. & Mrs. Ray Tinney200
Nellie Perna Bartello100
Mason & Ryan*
Mary & Emmet Lorey*
Ian Halliday250
David Sager100
Ruth Satterthwaite*
Marie and Don Snow200
Er-Ying and Y.C. Yen250
Beverly Aarts*
Ted Linden200
Philip M. Stein*
Jack Sutorius750
Walter Dean*
Rabbi Sidney and Marjorie Akselrad *
Gary Zweig500
Karl Knapp500
Bob Donald*
Aaron O’Neill*
Jim and Dottie Mellberg*
Zorro*
Shiela Mandoli*
J Norman Rossen*
Shiela Mandoli 100
Edward and Elizabeth Buurma*
Elizabeth and Edward Buurma*
Bob Markevitch100
Ray Bacchetti300
Bob Donald350
Steven T. Ross100
Leonard Ware*
Michele Wilson*
Lily & Philip Gottheiner150
Gerald Berner300
August King*
Bob Simoni500
Phil Zschokke200
Franklin Elieh*
Mary Alice Carpenter Pearson50
Robert Spinrad100
David W. Mitchell*
Samuel Benjamin Kurland300
Robert O. Jack150
Kaye H. Kelley & Richard C. Van Dusen*
Franklin*
Suman Patni*
Patricia A. Popp*
Duncan Matteson1,000
Maureen Martin*
Pam Grady250
In Honor Of

Dr Ron Radzilowski*
Marie Wolbach50
Leo & Sylvia Breidenbach and Thomas & Louise Phinney1,000
Darla Tupper3,922
Marilyn Sutorius750
Joe Simitian*
Lee Zulman96
Polly Caddes*
Gabby Perez & Logan Marsh250
Liz Kniss250
Georgia Lee*
Barbara Zimmer and Kevin Mayer150
Businesses & Organizations

Delores Eberhart DDS*
Angelo Family Foundation 5,000
soccermoviemom.com150
Palo Alto Business Park*
Arrillaga Foundation10,000
Leannah Hunt Realtor250
Peery Foundation10,000
Hearts & Minds Activity Center75
Palo Alto Weekly Moonlight Run67,893
Alta Mesa Cemetery & Funeral Home2,500
Hewlett Foundation25,000
Packard Foundation25,000
Communications & Power Industries LLC*
McCalmont Engineering2,500

Past Holiday Fund Grant Recipients

2018-2019 | 2017-2018 | 2016-2017 | 2015-2016 | 2014-2015 | 2013-2014 | 2012-2013 | 2011-2012 | 2010-2011 | 2009-2010 | 2008-2009 | 2007-2008 | 2006-2007 | 2005-2006 | 2004-2005 | 2003-2004 | 2002-2003 | 2001-2002 | 2000-2001 | 1999-2000