Want to Increase Your Coffee Shop Biz by 25% or More... | Senior Focus | Max Greenberg | Palo Alto Online |

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By Max Greenberg

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About this blog: I developed a special interest in helping seniors with their challenges and transitions when my dad had a stroke and I helped him through all the various stages of downsizing, packing, moving and finding an assisted living communi...  (More)

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Want to Increase Your Coffee Shop Biz by 25% or More...

Uploaded: Jun 22, 2020
... re-instate the side door outside pickup table. Not sure why Peet's took away this thoughtful, safe alternative to having to open and close a door that everyone else is handling throughout the day, as well as go into a store and up to a counter that gets traffic. An alternative that folks, especially seniors, can use to avoid going into the store. I'm guessing that many are avoiding the shop altogether absent this alternative. I'm sure they can figure out a way to "man" that table as needed. Continue to order via the app or slip your credit card into the card reader, plus hand sanitizer on the table, probably as save as you can get, save not going there at all.
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Comments

 +   21 people like this
Posted by Marc, a resident of Midtown,
on Jun 22, 2020 at 9:41 am

If you want touchless coffee, go to philz. Order and pay with the app and then you can pickup at the outside table.

/marc


 +   31 people like this
Posted by Max Greenberg, a Palo Alto Online blogger,
on Jun 22, 2020 at 10:07 am

Max Greenberg is a registered user.

Thanks for the heads up on Philz. That's forward thinking... For even less touch, have them serve your cup without a lid. Bring your own mug/thermos, grab the cup with paper towel (keep roll in your car), dump coffee in your mug/thermos, throw towel away, you're good to go. Just because I'm paranoid doesn't mean they're not trying to get me. "The invisible enemy is everywhere; no one could have seen it coming; no one could've been more prepared than us to defeat it. We are so good at it we're doing too much testing...


 +   3 people like this
Posted by Buy a Keurig , a resident of Another Palo Alto neighborhood,
on Jun 23, 2020 at 7:45 am

Just curious why you are making such an issue about the practices at this Peet's location. Do you have evidence that business has deceased at this location since they changed their way of doing business? Do you have any evidence suggesting that business would go up by 25% if they do what yiu suggest. Do you have any data about the age of customers that go to this Peet's now vs before the change?
If you or anyone else are uncomfortable with this Peet's you should go to another coffee shop or buy a Keurig


 +   21 people like this
Posted by Max Greenberg, a Palo Alto Online blogger,
on Jun 23, 2020 at 9:06 am

Max Greenberg is a registered user.

Buy a Keurig: Thanks very much for your comments, overall makes some sense. I am not basing my observations on any hard data. Relying more on intuition, for better or worse. Part of that use is informed by Philz coffee continuing with their outdoor pickup-only table. Philz is a small "chain" of a handful of coffee shops and I would fathom more in tune with the local market than a coffee shop that is one of hundreds owned by the huge multi-brand German conglomerate Joh. A. Benckiser. I want to continue supporting our local Peet's, not out of a fondness for JAB, but in support of local employment. I wish them the best, and honestly believe they could increase their business by offering the take out table option. Why would you oppose it? (BTW - Keurig is part of the JAB family. So is Krispy Kreme. They own a large stake in Dr Pepper Snapple too. So I wouldn't say the most health-conscioius conglomerate out there.)


 +   1 person likes this
Posted by Buy a keurig , a resident of Another Palo Alto neighborhood,
on Jun 23, 2020 at 2:46 pm

I agree about the takeout table options, but I am not sure why they decided to stop it. I am not opposed to it. I know at the Los Altos Peet's they have a takeout table, but it is indoors, just when you enter the store.
Did not know about JBAs businesses


 +   21 people like this
Posted by Max Greenberg, a Palo Alto Online blogger,
on Jun 23, 2020 at 2:57 pm

Max Greenberg is a registered user.

Middlefield Peet's has the take out by the door table inside too. But you still need to open the door and come inside. Maybe they figure if you come in you'll see the great looking cakes and muffins etc and buy some more. Hard to blame them, except increases the risk in my book. Ultimately, everyone has their own book. Google JAB Holding Co. for some in depth family background info.


 +   1 person likes this
Posted by Anon, a resident of Another Palo Alto neighborhood,
on Jun 24, 2020 at 9:24 am

I usually make my own coffee, but, the point is well-taken: *every* business that -can- support outside low-touch service -should-.

New cases of COVID-19 are rising all over the country (US new case rate per million is rising, currently #6 after Chile, Peru, Brazil, Saudi Arabia, and Sweden), including in California (highest it has ever been), Web Link , and, rising again in Santa Clara County. Web Link

Stay outdoors, don't share the air with others, low-touch commerce. Don't get sloppy.


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