Dan Yue and Thomas Cheng are the co-founders of Brava, a well-funded Redwood City startup that until this week has stayed largely mum about the details about its product. On Tuesday, the team debuted the $1,000 Brava oven to the public at the opening of its flagship showroom at Stanford Shopping Center in Palo Alto.
Brava's first-ever showroom at Stanford Shopping Center mimics a home kitchen. Photo by Elena Kadvany.
The oven's technology allows home cooks to make customized, high-quality meals in a short amount of time. A whole, 4-pound chicken is done in the Brava oven in one hour. Steak and potatoes, 15 minutes. At the showroom on Tuesday, a thick cut of skin-on Alaskan salmon came out medium-done and with crispy skin in about 15 minutes, cooked next to asparagus spears and cherry tomatoes.
Inside the 34-pound, 11-inch tall countertop oven are six infrared lamps that project visible and non-visible light onto food. The oven has three "zones," allowing proteins, vegetables and starches with different cooking temperatures to cook simultaneously, without any over- or under-cooking. No pre-heating is necessary; the company says the oven can go from 0 degrees Fahrenheit to 500 degrees Fahrenheit instantly.
Chicken breasts cooked in the Brava oven. Photo courtesy Brava.
A proprietary thermometer with five detection points allows for precise cooking, with readings up to one tenth of a degree. The oven's technology can adjust the frequency of lightwaves "in real time to cook the interior and exterior of foods independently, allowing intense sears on the outside while preserving inner doneness and delicate flavors," the Brava website states.
"It's kind of like having a pan and an oven in this infrared cooker all in one," Cheng said.
Using a small LCD touchscreen on the top of the oven, the home cook can choose to sear, bake, reheat, toast or keep items warm. There are options to customize doneness level for proteins, from rare to well-done, with settings for different cuts of meat and fish. Even toast can be customized, with options for light, medium or dark for different kinds of bread.
A heat-resistant camera positioned inside the oven allows users to watch their meals come to fruition without opening the oven door. The oven is synced to a smartphone app that will send a notification when a meal is done.
The oven is also energy efficient. It can cook a full meal for two with less energy than it takes to pre-heat a traditional oven, Cheng said.
The Brava oven comes loaded with recipes developed by a team of chefs, led by a former Restaurant Gary Danko cook with both culinary and business degrees. The company also operates as a meal-kit service, delivering pre-portioned ingredients to customers for the pre-set meals, such as spatchcocked chicken with Brussels sprouts and butternut squash or a New York steak with mushrooms, onions and arugula salad.
For those who want to create their own dishes, there’s the more flexible "chef mode."
The seed for Brava was planted six years ago, when Yue noticed his mother constantly going back and forth to the kitchen during a holiday gathering. This memory stuck with him years later, when he ran into Cheng, who had experience in hardware, firmware, manufacturing and heat technology. Yue is also the founder of Green Chef, a meal kit delivery company.
Together, they developed the Brava technology in Cheng's garage. They found a willing partner in John Pleasants, the former co-president of Disney Interactive Media Group, CEO of Ticketmaster and Samsung media executive, who helped bring in investors. The company has raised $25 million to date.
Travis Rea, Brava’s head of culinary development and operation, was admittedly skeptical when he first heard about the "smart" oven. He's been cooking professionally for 20 years, including his three years at Gary Danko and a decade in food development at Williams Sonoma. He said he initially dismissed Brava’s technology as implausible "Silicon Valley hype" — until he saw a demo himself.
He's now convinced of the oven's potential to revolutionize home cooking for all kinds of people, from busy parents to professional chefs. It’s not a replacement for one's oven, grill or microwave, but rather a complementary appliance, Rea said.
"It will change my life, too," he said. "It's not a one-trick pony."
The oven, which starts at $995, isn’t available just yet. It’s available for pre-order now and expected to ship in November.