The new Starbucks is now open at 2227 Broadway St., just across from Courthouse Square. Customers can taste the premium beans through a variety of brewing methods — Clover-brewed, pour-over, cold brew, nitro cold brew, coffee press, Chemex or siphon. (Don’t panic; the cafe still serves pumpkin spice lattes and cake pops.)
The Reserve concept is Starbucks' effort to go more upscale, at a time when third-wave, hip (and often expensive) coffee shops are increasingly popular. And the company is in the midst of a massive expansion plan, per this Eater article: Starbucks plans open between 500 and 1,000 cafes that exclusively sell Reserve coffees.