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Mountain View chef opens juice shop

Uploaded: Oct 7, 2014
Jay Essadki is bringing juice to Mountain View.

On Oct. 1, the local chef opened a new-age juice shop on Castro Street called The Liquid Menu, which serves up fresh juice concoctions from orange-juice base drinks with fruit and nuts to green mixtures with ingredients like celery, cucumber, kale, ginger, apple.

"All of our drinks have a purpose," he said, whether it's the specific combination of apple, carrot and celery that rejuvenates the body post-workout or cold-brewed hibiscus water that is "very good for heart health and stomach balance."

Essadki has headed the Morocco's Restaurant kitchen just down the street for the past seven years (and will continue to do so along with running the new venture). Until about a year ago, he knew nothing about the juicing trend sweeping much of the nation, especially the Bay Area. (Though I would say it has yet to descend upon Mountain View.)

He said he was helping a woman clean out her garage and stumbled upon a juicer box full of tape recordings of Jay Kordich, creator of the Juiceman Juicer, also referred to as the Father of Juicing. Until then, he had never even heard of a juicer.

He started to get more interested, and learned more about the benefits of raw food and juice nutrition. He started juicing at home and lost about 10 pounds in one week, he said.

"After a seven-year experience of what I call traditional nutrition, now I'm all about new-age liquid nutrition," he said.

"This concept is the future," he added. "There's no question about it."

He's clearly passionate about nutrition and the actual science behind juicing. So when the space at 650 Castro St. opened up, he jumped at the opportunity to share that passion.

The Liquid Menu menu is divided into two sections: the "Orchard of Energy" (more fruit-based) and "The Garden of Health" (more veggie-based).

Under "Orchard of Energy," you'll find orange-juice based drinks with banana, berries, nuts, dates and acai. There are also raw-milk mixtures (with fruit, avocado, lemon, dates in various combinations) and water-based drinks with similar ingredients. The water is also highly purified, he said.

You can also spring for pear, apple, cantaloupe, orange, pineapple or watermelon ? all freshly juiced with the skin on.

Head to the "Garden of Health" for the liver clean (apple, carrot, beet, lime) or spicy green (cabbage, parsley, kale, jalapeño, ginger, apple).

You can choose from a range of superfood additions like nuts, raw cacao, tofu, seeds, sprouts, spirulina and germed wheat ($1.75 each).

Essadki is only offering two size options ? "the 8th" (16 ounces for $5.99) or "the quartz" (24 ounces for $8.99). However, he does offer gallon-size juices ("juice for your whole family," he said.)

He's also selling pastries and organic coffee because after all, "we believe in balance," he said.

The Liquid Menu
650 Castro St., Mountain View

Hours: Monday-Friday, 7:30 a.m. to 7 pm.; Saturdays at about 9 a.m. Closed on Sundays.
Local Journalism.
What is it worth to you?


Posted by Amelia, a resident of Old Mountain View,
on Oct 8, 2014 at 9:16 am

I've been there a few times. This place is great!

Posted by Max Hauser, a resident of Old Mountain View,
on Oct 8, 2014 at 11:44 am

Max Hauser is a registered user.

Chef Jay is a very capable cook, and I look forward to visiting his new shop.

What I found most remarkable in this story was the linked Huff-Post writer's dazzling unawarness of the long history of both health-food juice bars and home produce juicers in the US.

They've gone in and out of fashion in waves. Both were well established before I first saw them in the Bay Area 50 years ago. The miracle home produce juicer of the 1960s, constantly demonstrated on TV, was the "Juicerator." If I'm not mistaken, Jack LaLanne (who eventually "took over" endorsing one of the Kordich machines) was already promoting home produce juicers in the early 60s, decades before the Kordiches started doing it in 1989. ("Father of Juicing" -- incredible!)

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