Brands: not just for businesses anymore
Original post made on Jan 26, 2013
Read the full story here Web Link posted Saturday, January 26, 2013, 8:54 AM
on Jan 26, 2013 at 12:15 pm
According to my daughter who attended this, the entire class was stunned at how superficial and petty this presentation was. It was like a 1980's "Dress for Success" pitch, all about having the right clothes, speaking in "elevator speech" language, and having a "brand" (even a personal logo!). They found Ms. Kang's Tony Robbins-like "always be marketing yourself" message to be inappropriate for (and not representative of) Castilleja's Global Week, which is intended to be about big ideas and world problems. Thus, it is unfortunate that the Weekly chose to feature this particular speaker, rather than some of the marvelous and substantive speakers such as Craig Kielburger (Free the Children), John Matisson (The UN Afghanistan Project) Minnie Ingersoll (Google Ideas), and many others.
on Jan 26, 2013 at 1:19 pm
Sounds very superficial, I would rather have my kid learn to be sincere, then a pitch-man. This is not a value I want my kid to pick up. This is a petty article.
on Jan 26, 2013 at 7:56 pm
It's more like what we have on Congress today! Seriously