http://paloaltoonline.com/square/print/index.php?i=3&d=&t=16288


Town Square

Stanford in NYC?

Original post made by Paul Losch, a resident of Palo Alto, on Oct 17, 2011

Have you noticed how many universities based in other parts of the United States have planted flags here in Silicon Valley and the greater Bay Area? Too many to mention, but Carnegie-Mellon (Pittsburgh, PA) comes to mind.

This story contains 352 words.

If you are a paid subscriber, check to make sure you have logged in. Otherwise our system cannot recognize you as having full free access to our site.

If you are a paid print subscriber and haven't yet set up an online account, click here to get your online account activated.

Comments

Like this comment
Posted by Think Again
a resident of Embarcadero Oaks/Leland
on Oct 17, 2011 at 6:03 pm

Hi, Paul.

Actually, it's about time Stanford opened an option for itself. The way Palo Alto treats it, it needs another outlet.

A university's second campus can eventually overshadow its first.

Stanford NYC clearly has a ring to it. It will be high-end in several ways. At first it will leverage the original, the real, the big Stanford. Eventually PA Stanford will want something from SNYC, then need something from SNYC. As PA continues to show its disgust and contempt with a university on its border, SNYC will be the natural place for further investment.

There is no dilution of brands here, just leverage and synergy.