http://paloaltoonline.com/square/print/2014/01/12/when-considering-spending-25k-on-a-new-city-logo-design-process-matters


Town Square

When Considering Spending 25K On A New City Logo Design, Process Matters

Original post made by Erin Glanville on Jan 12, 2014

When The Almanac reported this past week that Menlo Park spent $1800 on a new "Nutty The Squirrel" mascot costume, public comments rolled in expressing a variety of opinions ranging from praise for the Community Services Department trying new things, to concerns about the money spent. What has been surprising to me has been the relative quiet surrounding an issue that was reported by this paper right before the holidays; the fact that the City spent approximately 25K to develop five potential City logos designs to replace the current tree before getting Council direction to proceed with an updated logo.

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