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The party is beginning to wind down

Original post made by John Naber, another community, on Feb 25, 2010

Leading up to the Beijing 2008 Olympic Games, the USOC created a branding tag line to promote the imminent excitement of the Games. This “Amazing Awaits” line was printed on shirts, hats and a variety of products, all in an attempt to make a promise to the consumer that something exciting was about to happen.

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