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Shop Talk: 'Secret' Apple store taking shape

Original post made on Jun 8, 2013

Apple's newest and possibly grandest store, while still hidden from ground-level view by tall black sheeting, is taking shape on the west end of Stanford Shopping Center.

Read the full story here Web Link posted Saturday, June 8, 2013, 3:26 PM

Comments (16)

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Posted by Louis
a resident of Old Palo Alto
on Jun 8, 2013 at 4:00 pm

Instead of climbing the stairs, you might surf this Web site for photos just posted:

Web Link


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Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 8, 2013 at 6:48 pm

Thanks for that visualization link Louis. I'm sure at first glance this building looks slick ... but Apple is really starting to become the MicroSoftosaur of its age.

Instead of being new and avant-garde this is just another slick bad architectural steel and glass design - you might say Apple is stuck in a rut and cannot get out. The biggest monument to which is that white elephant monster yacht Steve Jobs commissioned.

You would think they would learn that the all glass structures are nothing but a big greenhouse ... kind of a tribute to climate change deniers. In addition to being destructive of the hearing of the employees who work in such environments it costs a lot to cool. The next decade will be the decade of Apple decline ... if not the whole USA's.

No wonder we are so quick to bail out our "capitalists", it is the only thing where we still have power, aside from our national white elephant military that we will be forced to use since we have put all our eggs is that basket. It is the nature of these corporate officers to take their employees down with them (ask former Sun Micro employees) and the nature of the military officers and politicians to take their countries down with them.


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Posted by Crescent park known
a resident of Crescent Park
on Jun 8, 2013 at 6:53 pm

[Post removed by Palo Alto Online staff.]


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Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 8, 2013 at 8:14 pm

> Crescent park known

[Portion removed.]

I do have a tip for you though, try reading "Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America" by Barbara Ehrenreich.

Have you actually gone to the Apple store? Do you know what level of noise creates hearing loss? Do you believe it is a positive thing to ignore that a company wants to put its employees and customers in such an environment, for no particular reason other than they think it's cool?


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Posted by Crescent park known
a resident of Crescent Park
on Jun 8, 2013 at 8:26 pm

[Portion removed.]

Have been to the new apple store-- sound did not seem out of the ordinary. But if you want to make that claim about apple, provide some proof.

[Portion removed.]


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Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 8, 2013 at 8:47 pm

[Post removed by Palo Alto Online staff.]


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Posted by Crescent park known
a resident of Crescent Park
on Jun 8, 2013 at 9:07 pm

[Post removed by Palo Alto Online staff.]


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Posted by Alan
a resident of Downtown North
on Jun 8, 2013 at 11:22 pm

The new Apple store on Univ. Ave. has horrible acoustics, no doubt by design, very careful innovative stylish very high tech design. The din of noise from conversations within that store spills onto the sidewalk. Walk by if you have not it's quite remarkable, was that the desired affect? Is the point so you can have a loud conversation with yourself and not be heard?


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Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 9, 2013 at 1:50 am

> Walk by if you have not it's quite remarkable, was that the desired affect?

You must work for marketing ... what was such expert spin. Flip everything to the positive side and stick to it. I'd predict the noise in this style of store will be a legal issue at some point from Apple employees who spend a lot of time in these stores and suffer hearing loss.

I wonder if Apple has ever monitored the noise level in these types of stores over a week of open time and I'd bet there are dangerous levels of noise enough to cause damage - of course that's beside being an obstacle to customers who want to be able to perceive and process information. That would not even get the sound intensity that happens between people when they have to always shout at each other to be heard, that is a directed wave that is not picked up by a room monitor.

If you read the book on Steve Jobs you know how precise he was about every details of these stores, and the fact is these stores are like a designed assault on your sense. While looking at all aspects of these stores anyone so picky would not have missed that, so it was probably decided on purposefully. Either that or once the decided on a "style" they stick with it no matter what and stopped paying attention to employees and customers.

Anyway, I hope they check it out and do something about it when or if they notice a problem.


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Posted by Neal
a resident of Community Center
on Jun 9, 2013 at 8:02 am

The acoustics at the downtown Apple store is atrocious. Even if the sound level is below OSHA thresholds for hearing loss, being exposed to that kind of noise for long periods of time is unpleasant, recreates considerable stress and can be damaging to the sensitive high frequency spectrum of hearing. I don't like shouting to be heard and it's an unpleasant experience to go to the genius bar or take a class. I feel sorry for the employees. Hearing loss to acoustic trauma is cumulative and insidious and their young ears are probably being damaged, but aren't aware of it yet. Apple should do the right thing and tone things down, but I'm sure they think creating a "buzz" is good for business.


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Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 9, 2013 at 9:14 am

Neal said:
> Apple should do the right thing and tone things down, but I'm sure they think creating a "buzz" is good for business.

Almost certainly, read the Steve Jobs book by Walter Issacson and there is about a whole chapter, chapter 29, devoted to how picky Steve Jobs was about every even minute detail of how he wanted the stores to be.

The other thing that I find not very nice about the downtown Apple Store is it's lack of a public restroom. When a place has customers sitting for classes or one on ones for extended periods of time relegating them to the Starbuck's restroom to me seems anti-social and not exactly customer-centric.

It is so strange that this is such a tribute to the idea of engineering the people when Apple started out with that 1984 commercial and the image of empowering the individual ... why 1984 won't be 1984 ... no ... it will be delayed a bit, and oh - by the way grab a hearing aid. ;-)


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Posted by Android
a resident of Charleston Meadows
on Jun 10, 2013 at 12:01 pm

Apple needs all the help it can get right now. I moved away from them and will never turn back. They really don't care about anything other than sales. Innovation used to be a big goal, but not any more.


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Posted by John Galt
a resident of Fairmeadow
on Jun 10, 2013 at 4:00 pm

[Portion removed by Palo Alto Online staff.]
Climate change has been with us for billions of years and will go on for millennia, long after the current hoopla is forgotten.


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Posted by pam
a resident of Charleston Gardens
on Jun 10, 2013 at 5:17 pm

Apple will fold within the next five years anyway so who cares? Their products B I T E


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Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 10, 2013 at 9:11 pm

John Galt said:
> Climate change has been with us for billions of years

Is that something Ayn Rand told you? LOL, we have not even been with us for billions of years. Modern humans are only around 200,000 years old.


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Posted by John Galt
a resident of Fairmeadow
on Jun 11, 2013 at 11:59 am

CrescentParkAnon
My comments regarding the redefinition of Global Warming to Climate Change were deleted.


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