New Fresh And Easy in Mountain View.
Original post made by Shopper, Palo Verde, on Jan 12, 2012
Most of the produce was prepackaged, as was the deli items, meat and instore baked bread, but all looked great and the prices were very good. There was a good range of meals to take home and cook. There is a mixture of own brand and national brands on the shelves and also some useful and even a little unusual styled kitchenwares.
Although when I was there checkers were at all checkouts and the line moved quickly (it was not as long as it appeared as there was one line for all checkouts), but it appears that it will be self checkout only. The staff were all friendly and helpful.
I heard rumors that this chain was hoping to move into Edgewood Plaza and if they do I think they will be well received. It is ideal for a neighborhood supermarket, but nothing special for driving out of town for. Overall it reminds me of a Trader Joes or Wholefoods, but with national brands also. If you like those, you might like Fresh and Easy, but if you want to buy just one or two fresh rolls for lunch and choose how much produce you want to put into a bag, you might feel restricted.