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Merchants seek to cash in on Internet chatter

Original post made on Nov 28, 2011

Recently, "daily deal" websites like Groupon and LivingSocial have dominated the online-marketing scene. But other entrepreneurs, such as the Palo Alto-based PunchTab, are betting on another model to help merchants leverage the Internet.

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Comments (6)

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Posted by Chris Zaharias
a resident of Crescent Park
on Nov 28, 2011 at 8:18 am

"You know when you go to your favorite restaurant and they have that little fish bowl" for a drawing of customers' business cards, Kumaran said. "We're trying to take that and apply it online."

Defensible startup business model?

A) Yes
B) No
C) Maybe

Like this comment
Posted by advertising
a resident of Adobe-Meadow
on Nov 28, 2011 at 10:30 am

This is just a new form of advertising. Newspaper and phonebook ads are becoming much less effective, so businesses need to try something else.

Like this comment
Posted by Local-Advertising-Goes-Digital
a resident of Another Palo Alto neighborhood
on Nov 28, 2011 at 1:58 pm

There will be any number of these services popping up for the foreseeable future .. before "consolidation" takes hold--

LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers:

Web Link

However, what is clear is that the paper-based news services had better start looking for something else to do .. as these various technologies mature, and take over ever-greater shares of local advertising dollars.

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Posted by advertising
a resident of Adobe-Meadow
on Nov 28, 2011 at 2:23 pm

Consolidation has been going on for a while. Remember when Google tried to buy Groupon (who foolishly turned them down)? A whole bunch of smaller internet advertising companies have already been bought up by big companies. Most startups no longer try to go public; they now try to create an innovative product that easily integrates with bigger services and hope to be bought out.

Like this comment
Posted by startups
a resident of Crescent Park
on Nov 28, 2011 at 3:30 pm

Chris, that has got to be the most succinct comment I've seen in these forums!

Like this comment
Posted by Downtown Girl
a resident of Downtown North
on Nov 28, 2011 at 8:48 pm

I like that they have matching shoes.

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