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Grocer eyes Edgewood Plaza for new market

Original post made on Apr 5, 2011

A North Carolina-based, European-style specialty market is eyeing Edgewood Plaza to launch its first West Coast store.

Read the full story here Web Link posted Tuesday, April 5, 2011, 4:42 PM

Comments (31)

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Posted by Resident
a resident of Another Palo Alto neighborhood
on Apr 5, 2011 at 5:15 pm

Pleased to hear this.

Hope this is going to be full service and not another boutique store!

Edgware is ideal for a full service grocery store because of the ease of delivery due to highway access.


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Posted by Forget it
a resident of Duveneck/St. Francis
on Apr 5, 2011 at 7:03 pm

Will not happen. The NIMBYists, naysayers and obstructionists will make sure nothing happens at edgewood plaza for years. Look at alma plaza-they did a good job there. Out city council will be afraid to make decision lest they upset these petty dictators. We can talk about walkable neighborhoods, but it of all hot air. Plan on shopping in mountain view and menlo park-no good grocery does are allowed in palo alto.


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Posted by me
a resident of another community
on Apr 6, 2011 at 8:28 am

wasn't there supposed to be something else, called fresh and tasty or something like that? And another one before that? I'm afraid "forget it" is right. It will be nothing but an abandoned plaza. Too bad, it's a good location. I don't live in the neighborhood but I work nearby and it would be great to have a store I can stop by before hopping on the freeway to head home.


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Posted by CC
a resident of University South
on Apr 6, 2011 at 11:02 am

There was a Fresh Market in Jacksonville Fl when I lived there a few years ago. The store is amazing. Have to say it blows Whole Foods away. Very fresh fish and meats. A delightful deli!!! It was my one stop shopping and prices were good. I hope they decide to open here. It would be a great asset to Pali Alto!


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Posted by Response to Forget It
a resident of Another Palo Alto neighborhood
on Apr 6, 2011 at 12:05 pm

Alma Plaza failed because a greedy developer kept on trying to cram the place full of profit-making housing, and never creating a real shopping center to replace the one the systematically shut down and kicked viable stores and restaurants out of. Even the current proposal for Alma Plaza, a small grocery store and two little other stores, along with over 50 housing units, is mostly housing with a little retail. It's a failure of what could have been.


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Posted by Walter_E_Wallis
a resident of Midtown
on Apr 6, 2011 at 12:12 pm

Walter_E_Wallis is a registered user.

Better a full service, 24 hour market. These crappy boutique shoppes are a waste of space. Bring back one of those "greedy" developers and let him build what he wants.


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Posted by Forget it
a resident of Duveneck/St. Francis
on Apr 6, 2011 at 12:20 pm

"Alma Plaza failed because a greedy developer kept on trying to cram the place full of profit-making housing, and never creating a real shopping center to replace the one the systematically shut down and kicked viable stores and restaurants out of. "

Response to forget it:
Here is the history of the supermarket at Alma Plaza--we could have a very nice store there,and kept the place as all retail. But we know who stepped in and put an end to that.

Web Link

"Similarly, in 1997, Lucky's proposed rebuilding their antiquated 13,000-square-foot grocery store at Alma
Plaza near Meadow Drive. They felt their store could not compete with larger markets in Menlo Park and
Mountain View. Originally, Lucky's proposed restructuring their store at 50,000 square feet, but neighbors
had major objections. Lucky's later asked for 44,777 square feet and then just 37,489. By 1999, Lucky's
was no more, but the new store, Albertsons took up the reverse bidding at 29,000 square feet, plus an
umbrella-covered outdoor gathering area to get around the size ban. The plan was approved by the Planning
and Transportation Commission, and support from the public (77% in a Palo Alto Weekly poll), but just as
it was about to become reality it was held up by traffic concerns. Albertsons, by then in dire financial shape,
bailed out, closed the store and sold the property."



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Posted by Crescent Park Dad
a resident of Crescent Park
on Apr 6, 2011 at 12:28 pm

Actually I believe the market would be an easy approval process at Edgewood. While I didn't agree with the tactics and the solution, the local homeowners have already reached an agreement with the developer in terms of square footage, amenities, housing, etc. The delay has been more of a result due to the economy and finding the "right" tenant for the allowable grocery/market square footage limits.

I hope this works and gets going soon!


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Posted by NIMBYs
a resident of South of Midtown
on Apr 6, 2011 at 12:32 pm

I remember when the NIMBYs killed the supermarket at Alma Plaza. The housing developers only moved in after the NIMBYs ruined any chance of building a modern supermarket there. The city government needs to stand up to the NIMBYs and do what is right for the community as a whole.

Do we really want to force people to drive to Mountain View or Sunnyvale or Cupertino to buy their groceries? That is what I do right now because the selection at the Palo Alto stores is terrible.


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Posted by Resident
a resident of East Palo Alto
on Apr 6, 2011 at 12:34 pm

I doubt anything will be built there.


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Posted by Hmmm
a resident of East Palo Alto
on Apr 6, 2011 at 1:52 pm

It would be delightful! For that neighborhood, people going to/from 101, west side EPA residents & southern Menlo folks, this would be wonderful. A local coffee bar? I've dreamed about that for years. It sounds like it would be a good size - not a behemoth Safeway & I hope easier to deal w/than Whole Paycheck. I was happy when the T&C TJ's opened & this would be an equal boon.


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Posted by anonymous
a resident of Duveneck/St. Francis
on Apr 6, 2011 at 3:01 pm

Great news - please let this happen and good luck to the folks around the Alma Plaza eyesore - I hope both these plazas can get under construction, sooner the better.


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Posted by Resident
a resident of Another Palo Alto neighborhood
on Apr 6, 2011 at 3:07 pm

Can anyone tell me what a "European style" market means?


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Posted by shopper
a resident of Old Palo Alto
on Apr 6, 2011 at 3:53 pm

[Post removed by Palo Alto Online staff.]


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Posted by Hmmm
a resident of East Palo Alto
on Apr 7, 2011 at 11:50 am

Resident - European style translated into English means high concept & more expensive ;-)


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Posted by local resident
a resident of Menlo Park
on Apr 7, 2011 at 12:05 pm

It would be great to have a market here. I always have to drive past my house to go to Safeway on El Camino, and I would certainly make the quick stop off 101 to shop here. Much more convenient. The big problem IS a couple area residents. We need to make sure that those couple naysayers don't derail the potential for a market here!


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Posted by Careful what you wishfor
a resident of Duveneck/St. Francis
on Apr 7, 2011 at 2:24 pm

The market is only one part of the project. Sand Hill also wants to build 10 single family homes. Which translates into something like 20 children for the local school.
Please look at the whole picture, not just one part. Saying you just want a coffee shop sounds like you are uninformed and don't care. Be careful what you wish for.


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Posted by Mike
a resident of University South
on Apr 7, 2011 at 2:31 pm

I would love to see a market there!


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Posted by Frequent Shopper
a resident of Duveneck/St. Francis
on Apr 7, 2011 at 2:37 pm

Me and my family will be frequent shoppers at Fresh Foods. We have long waited for a neighborhood food emporium. I hope this encourages further improvement for the site, as our entire neighborhood will use it as a hub for coffee, meeting and shopping. How about an architectural charette for brainstorming the new Edgewood Plaza?


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Posted by Kirsten
a resident of Duveneck/St. Francis
on Apr 7, 2011 at 4:57 pm

We would love to see such a great grocery store in walking distance!


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Posted by Family in duveneck neighborhood
a resident of Duveneck School
on Apr 8, 2011 at 8:09 am

Would love to have a nice new grocer, we have waited that long,,, glad that this is going again!


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Posted by A neighbor of Edgewood Plaza
a resident of Duveneck/St. Francis
on Apr 8, 2011 at 8:10 am

I look forward to having market here, so I can walk there to shop. I only hope it won't be too "high end."


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Posted by Suzanne
a resident of Duveneck/St. Francis
on Apr 8, 2011 at 9:59 am

Having a grocery store in the Neighborhood again would be fantastic!!


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Posted by Maxine
a resident of Duveneck/St. Francis
on Apr 8, 2011 at 1:03 pm

I am delighted to hear that there is a possibility of a good market going into Edgewood Plaza! We have waited too long. I hope the community gets behind it and makes it happen!oQ9ejj


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Posted by Hamilton
a resident of Crescent Park
on Apr 11, 2011 at 4:20 pm

This would be fantastic! We moved to Crescent Park and love the area except for the fact that there is no convenient grocery store nearby. (too hard to park downtown and other option is Menlo Park.)
I hope this becomes a reality.


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Posted by Alfred
a resident of Crescent Park
on Apr 11, 2011 at 4:58 pm

I would love to see a market too. I would Not love to see 10 houses there, though, and I would want to make sure there is enough parking for the store, the houses may make that difficult if not impossible.


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Posted by Stephen Keese
a resident of Duveneck/St. Francis
on Apr 13, 2011 at 7:17 pm

I am a realtor who held open the house for sale on St. Francis most weekends over the past couple of months. As expected many neighbors came by to see what that Eicher looks like inside. They and prospective buyers wanted to discuss plans for Edgewood Plaza across the street. When I told them what I knew about the park, 10 townhomes on Channing, and the search for an anchor food store, the response was pretty uniform: the sooner the better. Prospective buyers mentioned traffic a few times, but mostly did not want to wait long for the visual blight across the street to be fixed. The idea of a quality food store was very appealing, which makes sense given the residents and buyers moving into the neighborhood.


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Posted by Duveneck Dad
a resident of Duveneck/St. Francis
on Apr 13, 2011 at 11:46 pm

The neighborhood desperately needs a nice upscale grocery store, perhaps some other small coffee shops/ restaurants and retail. There is no "gathering place" for neighbors in the DSF area. The current Edgewood Plaza is an eyesore and needs to be demolished and rebuilt for the twenty-first century. Suzie has done a terrific job revitalizing it on Mondays with the pop-up restaurants. Now John simply needs to rebuild it and all of us neighbors need to support it.


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Posted by Edgewood neighbor
a resident of Duveneck/St. Francis
on Apr 21, 2011 at 7:13 am

We would love to have Fresh Market there. The plaza is an eyesore and needs to be developed. Our friends have commented negatively on it when they come to visit -an ugly entrance to Palo Alto. My understanding is that there can be no development before a grocery store is under contract. Please restore a lovely neighborhood shopping area.


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Posted by Shirley,a neighbor
a resident of Duveneck/St. Francis
on Apr 24, 2011 at 11:46 am

I certainly hope the plan for this grocery goes ahead and soon. We certainly need it.


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Posted by Careful what you wishfor
a resident of Duveneck/St. Francis
on Apr 24, 2011 at 1:02 pm

We sure do want a grocery store. Do we need more housing? Will the teeny tiny park they had last time be of any use? Will there be enough parking for the store, or will the neighbors who wanted the store so badly have second thoughts when their street is lined with cars all day, coming and going?
Pay attention folks. This isn't a children's exercise. Just mindlessly repeating and repeating I want a grocery store is a recipe for something you may NOT want.


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