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Organic is not enough

Original post made by Jolene Kokroko, Stanford, on Mar 20, 2010

Walk into almost any supermarket in America and you are guaranteed to be bombarded. Thousands of products, advertisements, and labels can create consumer confusion over what we buy. Browse any aisle - whether it is the cereal, chips, juice or meat- and you will need a certain degree of linguistic talent. Words like “hydrogenated” and “hydrolyzed” force us to recall 10th grade chemistry material but do not tell us anything meaningful about the food we are putting into our bodies.

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Comments (1)

Like this comment
Posted by Walter_E_Wallis
a resident of Midtown
on Mar 20, 2010 at 7:12 pm

Walter_E_Wallis is a registered user.

I cautioned my friends in the organic business not to involve the government in defining the product. I suggested they form a co-op with trade marked names for their produuts.


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