Palo Alto Weekly
Eating Out - September 13, 2013
NEW STORE CREATES BUZZ ... While the attention of some Palo Altans has been diverted to more pressing issues, a new sex shop is quietly preparing to open in a few weeks in downtown Palo Alto. Good Vibrations, a San Francisco-based store that sells sex toys, is branching out into Palo Alto. Expected to open in early October at 534 Ramona St., Good Vibrations is taking over a 1,100-square-foot space in the classic, historic Birge Clark building that also houses Coupa Cafe. It will occupy the former site of Premier Boutique , which closed earlier this year. "We've had our eye on Palo Alto for a long time," said Jackie Strano, the company's executive vice president. "We're a little bit out of our zone here, but we're eager to find a younger generation like the Stanford community." The decision to move into Palo Alto was based on the store's website's geographical sales data, according to Strano, who added: "Palo Alto and its surrounding areas are the epicenter of the zip codes of our mail-order business. It's a very robust area on the Peninsula." Who knew? The Palo Alto store will be the company's seventh store. The adult-oriented shop, which began 36 years ago, has three stores in San Francisco, one in Berkeley, one in Oakland and one in Brookline, Mass. Strano describes the Palo Alto store as a "destination location. If you're out on a date in downtown Palo Alto, it's discreet enough to go into our store. We invite you to feel welcome. Pleasure is your birthright. You can ask us anything and we won't judge," she said, adding, "Sexual health is an integral part of overall health."
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