http://paloaltoonline.com/print/story/print/2013/09/06/weekly-debuts-new-print-format


Palo Alto Weekly

News - September 6, 2013

Weekly debuts new print format

'Stitch and trim' allows for printing full pages to their edges

Beginning with today's issue, the Palo Alto Weekly is upgrading its printing and will be publishing in a format more similar to a magazine.

Known in the trade as "stitch and trim," the finished newspaper is produced as a single section, its pages stapled and then trimmed to give it a cleaner, higher-quality look. It also allows full-page ads to extend all the way to the edge of the paper, known as a "full bleed."

"While these changes increase our costs somewhat, we believe the higher quality and the magazine style will enhance the presentation of both our editorial content and ads and make the newspaper even more valued by our readers and advertisers," Weekly Publisher Bill Johnson said.

— Palo Alto Weekly staff

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