Around Town | December 16, 2011 | Palo Alto Weekly | Palo Alto Online |


http://paloaltoonline.com/print/story/print/2011/12/16/around-town


Palo Alto Weekly

News - December 16, 2011

Around Town

TURN IT DOWN! ... The Federal Communications Commission gave U.S. Rep. Anna Eshoo a birthday present Dec. 13 when it issued rules that broadcasters must follow to comply with Eshoo's CALM Act. The act, whose acronym stands for Commercial Advertising Loudness Mitigation, targets annoyingly loud television commercials. Eshoo, D-Palo Alto, who was celebrating her 69th birthday that day, said it was gratifying to see the approval take place on her special day and lauded the CALM Act for addressing one of the most common (and most ignored) consumer complaints. The act, which cleared the Congress and was signed into law a year ago, mandates that commercial volumes not exceed the highest decibel level of regular programming. Broadcasters have one year to comply. "More than anything, it's an acknowledgement that consumers across the country have been clamoring for a long, long time," Eshoo told the Weekly. "While the country has huge challenges before it and the Congress is being held in such a low esteem, there is this one small bright spot."

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