Palo Alto Weekly

News - March 21, 2014

Neighborhoods: Around the block

FRESH MARKET FINANCIALS ... Edgewood Shopping Center's magnet store, The Fresh Market, seems to be succeeding where other small markets have failed, according to a March 6 conference call about its fourth-quarter earnings. The largely East Coast supermarket chain opened the Palo Alto store in June 2013. The company had disappointing earnings overall in nine California and Texas stores, and it is shutting four of them. But sales in Palo Alto and Santa Barbara "substantially exceed sales levels in each of the three Sacramento stores that we're shutting, and sales trends have firmed in both of those markets," Chief Executive Officer Craig Carlock said. The company departed from its usual strategy by jumping into the California market, rather than focusing on local tastes and slowly building its brand name, he said.

CELL TOWER MEETING ... A community meeting to discuss the proposed cell phone tower at the Palo Alto Little League Park is scheduled for March 27 from 6 to 8 p.m. at the Fairmeadow Elementary School multipurpose room, 500 East Meadow Drive, Palo Alto. The meeting is sponsored by the Palo Alto Little League and Verizon. The cell device would be placed atop a light pole in the ballpark.

A (PARTIAL) TRAFFIC RESPITE ... Members of the College Terrace Residents Association received some welcome news on March 6 from Green Sage Development, LLC, developer of 1050 Page Mill Road. The former Facebook and Beckman Coulter site has been a cause of concerns for residents in the past, when buses and cars flooded California Avenue, adjacent to residences. But architect Robert Giannini said traffic from the 283,986-square-foot, four-building development would enter and exit onto Page Mill Road, avoiding California Avenue entirely, much to residents' relief.

SETTING 'SITES' ON DEVELOPMENT ... The latest site plans for the Upper California Avenue Mayfield housing development in Stanford Research Park are now available for viewing on the City of Palo Alto's website at www.CityofPaloAlto.org/civicax/filebank/documents/39493. Since the file size is almost 200 megabytes, the College Terrace Residents Association reports that downloading it is not advisable without broadband Internet service.

Send announcements of neighborhood events, meetings and news to Sue Dremann, Neighborhoods editor, at sdremann@paweekly.com. Or talk about your neighborhood news on Town Square at www.PaloAltoOnline.com.

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