Palo Alto Weekly

Spectrum - March 14, 2014

Editorial: In major test for city, Cal Ave project begins

After tree-cutting debacle, city officials hope controversial project can rebuild trust and give 'second downtown' its due

What began as a $1.7 million largely grant-funded sprucing up of the area primarily at the east end of the California Avenue business district has grown into an ambitious $7 million rehab of all three commercial blocks between El Camino and the railroad tracks.

Jackhammers began pounding away this week in the street opposite Mollie Stone's, and on Monday afternoon, Mayor Nancy Shepherd and other city dignitaries will break out the ceremonial shovels to officially kick-off the project, which will create significant disruptions through its planned completion at the end of the year.

It is the first major renovation of a commercial district streetscape since a similar project downtown more than 15 years ago, and the city has a lot riding on its successful implementation. Such projects are notoriously unwelcomed by merchants during the construction phase, as they justly fear customers will go elsewhere to avoid the area's construction activity.

The city is attempting to mitigate the impacts by limiting construction to one block and one side of the street at a time, creating some replacement street parking, promising lots of signage and marketing support, and by instituting a lunchtime shuttle designed to bring people to the area for lunch from the Stanford Research Park (and without their cars.)

These efforts are commendable, but the biggest test may be whether the city has the will and ability to keep the project on schedule and to communicate effectively with the businesses in the California Avenue district as it proceeds. As well-intentioned as the Public Works Department and its contractors may be, they are not skilled at public relations.

We hope and trust that Claudia Keith, the city's new communications director, has been tasked with implementing an outreach plan that leaves no merchant or business owner in the area able to claim they don't know what's going on and when disruptions will affect their block. That said, there has been little in the way of direct communications with stores and offices in the business district. The Weekly, which is located just a block off California Avenue, hasn't received any project updates or guidance about the schedule for street disruptions.

The California Avenue project has been met with apprehension by some and great enthusiasm by others ever since it developed momentum and funding some four years ago.

While merchants, property owners and nearby residents had sharp differences over whether to reconfigure the traffic lanes from four to two, there was never a shred of data suggesting that eliminating a lane in each direction on this short stretch would have any major impact on traffic congestion.

But a few upset merchants challenged the approval process in court, resulting in delays that contributed to increases in costs due to the improving economy and the resulting rising costs of construction.

One major reason for cost increases has been the wise addition of the full replacement of the main waterline running down the street, which the city says dates back to the 1940s and would have had to be done soon regardless. The project begins with the waterline replacement, and everyone should understand that this work, while being wrapped into the other improvements for efficiency sake, was unavoidable.

As concerning as the construction project is for the merchants of California Avenue, the long-term evolution of the business district should be the greater worry.

While improvements to the sidewalks, street furniture and landscaping will all make the street more welcoming and attractive, and therefore beneficial to both businesses and shoppers, when combined with new development in the area they are putting upward pressure on rents, tempting longtime owners to cash out or redevelop, and increasing the demand for parking.

Much of the charm of California Avenue is its eclectic collection of businesses, almost all independent and locally owned, that actually serve the neighborhood and city residents, in addition to employees in the area.

Preserving these qualities will be much more important and much more difficult than successfully getting through nine months of construction.

Comments

Posted by Midtown, a resident of Midtown
on Mar 14, 2014 at 8:44 am

"Completion by the end of the year." Which year?


Posted by Resident, a resident of Another Palo Alto neighborhood
on Mar 14, 2014 at 1:07 pm

Major Test?

Like the Mitchell Park fail and the El Camino Park fail and the Boardwalk fail and (Main Library fail?) and now Cal Ave.


Posted by Anon, a resident of Barron Park
on Mar 14, 2014 at 3:06 pm

The city wants to boot all the moms and pops. They're troublemakers who sued the city to stop this boondoggle. If they leave the city will get its wish of having all chain stores. We need a Gap! Who wants eclectic when you can have conformity.


Posted by Nona, a resident of College Terrace
on Mar 14, 2014 at 7:05 pm

Anon, you have it all wrong. If you are going to accuse people of something, provide some proof of your charges.


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