Merchants seek to cash in on Internet chatter | November 25, 2011 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - November 25, 2011

Merchants seek to cash in on Internet chatter

Palo Alto start-up creates rewards program for loyal shoppers

by Cyrus Hedayati

For years, small businesses have been cautiously looking for ways to convert their online publicity into sales. Recently, the dominant trend among consumers has been "daily deal" websites like Groupon and LivingSocial, which offer a stream of one-time-only price promotions to lure shoppers into stores. This month, Groupon successfully made its initial public offering debut, selling $700 million in shares.

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Freelance writer Cyrus Hedayati can be emailed at cyrus.hedayati@gmail.com.

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