A coalition of small businesses from Palo Alto and Menlo Park held a press conference Wednesday morning (Aug. 17) at Palo Alto Bicycles to address the issue. Participants included Palo Alto Bicycles, Bell's Books, Kepler's Books and Magazines of Menlo Park, Chain Reaction Bicycles of Redwood City, wholesalers and the California Teachers Association.
The group is taking part in a statewide campaign by the nonprofit group Stand With Main Street to raise awareness of Amazon's attempt to repeal a state law. California legislators approved the e-fairness bill in June to expand sales-tax collection to more Internet retailers. The state could receive an additional $200 million annually from the sales-tax revenue.
Amazon has spent a reported $3 million to try to overturn the law through a ballot referendum that requires retailers with a physical presence in the state to collect sales tax.
Amazon also fired thousands of California affiliate businesses that sell merchandise through its website because their physical presence would make the online retailer have to pay sales tax under law.
But Palo Alto business owners said Wednesday that Amazon should pay, given that the state is cash-strapped and an exemption creates an unfair advantage for the Internet giant.
Brick-and-mortar retail businesses already have difficulty competing with large e-tailers that offer products at lower cost, they said. Online-only mega-retailers that exploit the loophole have an advantage of nearly 10 percent, according to the group Stand With Main Street. Brick-and-mortar retail businesses that employ California workers are losing an estimated $4.1 billion annually in sales to online retailers.
That number is expected to rise. Goldman Sachs estimates online shopping will increase from 4.4 percent of all retail sales to 17.1 percent in the near future. Since 2000, online sales have more than tripled.
Jeff Selzer, owner of Palo Alto Bicycles, said that, though online retailers can offer discounted products, brick-and-mortar stores provide service and expertise. It's frustrating when customers try out new products and take advantage of the store's expertise, then turn around and buy the product online, he said.
Paying sales tax is also about funding government services, he said.
"The tax is not just good for local businesses but for the entire state," he said.
"We've been doing business in this state for 81 years. Our state is not doing well. It seems to me absolutely ludicrous" for the state to exempt online companies from sales taxes while the tax base for basic services is shrinking, he said.
Faith Bell of Bell's Books said Amazon is disingenuous when the company claims it doesn't have a physical presence in California but its Kindles are produced in San Jose and distributed in the Bay Area.
Bell's has been in downtown Palo Alto for 76 years. Sales tax pays for local road and infrastructure repairs, she said.
"I don't know how much money we've collected that went toward infrastructure in the state and county.
"It irks me that others can sell their products without benefiting anybody but themselves," she said.
Don Dawson, a California Teachers Association board member for Silicon Valley, said declining sales-tax revenue has been devastating for schools.
For the past three years schools have lost $20 billion in funding statewide, affecting class sizes and school programs and shrinking class sections in all grade levels from kindergarten to college, he said.
Clark Kepler, owner of Kepler's Books and Magazines, said his 56-year-old business nearly closed six years ago because it couldn't compete with Amazon. Kepler's was brought back to life because the community rallied on its behalf.
There needs to be a mind shift if people want local retail to survive, he said. Retail businesses will gain some advantage against online sales "when people start to think of themselves as a resident of a community rather than as a citizen alone.
"We're asking residents not to sign Amazon's petition," he said.
Selzer of Palo Alto Bicycles said: "All we're looking for is parity."
Amazon could not be reached for comment, but Paul Misener, Amazon's vice president of public policy, was quoted in the Wall Street Journal as saying: "This is a referendum on jobs and investment in California. ... At a time when businesses are leaving California, it is important to enact policies that attract and encourage business, not drive it away. Amazon looks forward to working again with tens of thousands of small business affiliates in California that were harmed by the new law's effect on hundreds of out-of-state retailers."