Town & Country exploring 'pop-up' stores | September 24, 2010 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - September 24, 2010

Town & Country exploring 'pop-up' stores

New Zealand company joins short-term lease trend to brainstorm new marketing approaches

by Ryan Deto and Georgia Wells

Town & Country Village in Palo Alto is testing out "pop-up" stores as a way to enhance the shopping center. Such short-term leases have traditionally been used for holiday retail but are now being used by companies to test the market or create buzz for a product, industry experts report.

This story contains 688 words.

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Editorial Intern Georgia Wells can be reached at gwells@embarcaderopublishing.com.

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